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Commerce infrastructure, skill and capabilities, as well as the enterpreneurs ability in
implementing E-Commerce strategy and the investation cost included in developing E-
Commerce strategy. According to Wu, Zhang, Xing, Dai and Du (2007), China’s
economy continues to grow rapidly over the last decade. China has had to develop its
service sector if China wants to sustain this growth. E-Commerce adoption in China’s
service industries are still lacking and are limited. So far they found that most of China’s
service small and medium enterprises are still at the early stage of adopting E-Commerce.
There is an obvious E-Commerce pide between eastern China and Western China.
Cloete, Courtney and Fintz (2002) also support this study. They conducted a study about
small medium enterprises in Cape Town South Africa that adopts E-Commerce for the
benefits of the companies. And it is closely related with this study which is conducted in
Cimahi City. Cloete et. al (2002) argue that E-Commerce used by small enterprises in
Cape Town gives a lot of improvement for the smal medium enterprises. They also realize
that E-Commerce is very beneficial, but not all small enterprises adopt E-Commerce. It is
because of the general obstacles faced by these small medium enterprises. The enterprisesthat are able to implement E-Commerce could compete with big companies. E-Commerce
implemented by small enterprises use the tools which enable the users to operate it easily.
Based on studies of Moodley (2002) and Waczuch, Braven and Lundgreen (2000), it is
said that there are a number of factors for E-Commerce to be adopted by the consumers. It
their studies, Cloete et. al argue that factors affecting consumers to adopt E-Commerce
are owner’s characteristic, organizational characteristics and contextual characteristics.
Owner and organization of companies who are very aware of technology tend to success.
In addition, Pflughoeft, Ramamurthy, Soofi, Ardekani and Zahedi (2003) support other
study about the benefits of information technology to small business where the study is
conducted in United State. The study result proves that Web use is very useful for their
businesses, such as the email that could connected with E-Commerce including financial
transaction. Other potentions used from the Web are the ability to communicate internally
and externally, share data, seek information about customers, suppliers and competors,
and provide customer service and vendor support.
Other study supporting this study of E-Commerce is the one conducted by Daniel,
Wilson dan Myers (2002) who argues that some small enterprises in the United Kingdom
adopt internet and E-Commerce to facilitate easiness for companies, suppliers, consumers
and employees. This utilization of internet is used optimally by parties related to the
company, including online ordering and paying. This condition is relatively diffrent from
what happens in Thailand, which belongs to developing country. Although small