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Group purchase site Road Groupon is buy network organization platform, consumers with Internet to collect human or capital, increase and business negotiation ability, to obtain the best price. From this definition, we can see that the network group to buy the behavior of the formation must have network platform, businesses, and consumption of three elements, and traditional entity shop small profits and quick turnover of sales strategy consistent, however, network group buys has revealed distinct fascination. The network group to buy the current development situation of and existing problems as a simple analysis, and puts forward some suggestions for the effectiveness of the development of online group buying. 39502
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A new consumption mode in November 2008, the first group buys a website -- Groupon in the United States on the line, from lead to global group to buy a network market blowout type development, to spark can prairie fire spread to China. The originating in Beijing, Shanghai, Shenzhen and other major cities of the network group, has become a kind of fashion and avant-garde consumption. After 2010, China has emerged a boutique shopping, F group, the U.S. group, 24 tickets, to buy network group. As of the end of 2010 6, the number of buy site of domestic Groupon has exceeded 400, the annual transaction amount of nearly 1000000000. On July 15, 2010, released by the China Internet Network Information Center (CNNIC) the 26th China Internet development statistics report shows that as of June 2010, the scale of China's Internet users reached 4.2 billion, compared to the end of 2009 increased 36 million; Internet penetration rate climbed to 31.8%, compared to the end of 2009 to improve 2.9 percentage points.
1 huge space for development. Analysys International released the Chinese online retail market trend forecast 2009 ~ 2012 "report, in 2009 China's online shopping continued rapid growth, the transaction size rose to about 25 billion yuan, the network shopping user scale is expected to exceed 1 billion, is 28.2% of Internet users through the network shopping. Sixthly, 9 July 2010, Groupon was rated as one of America's most development potential of 10 technology company, group to buy a network development is evident. The more than 400 buy network scale, can not meet the need of online shopping users. Except property, marriage, car, education, ticketing and other fields, there is many industries and fields to be network group to develop. 2 online shopping alliance. The inpiduality of Chinese group to buy a network determines the dispersion of its independence, Groupon's inpidual operation and "every day to buy a" mind limit its development, although there have been in China for more refined buy nets, the location is clear. In the big screen, single product pattern lacks persity attract sb.'s attention. Therefore, online shopping alliance with the development of the possibility, professional and perse shopping alliance, in a convenient and effective ultra link way, the group buys a website to gathered in a large professional platform, improve the click rate of online shopping products, reduce the single group to buy a network to find customers for the time consumption, thereby increasing the probability of selling products or services. 3 supervision and promote growth.
Network group purchase has ushered in the spring of development, but the development needs and regulations support. In view of the current network shopping, the lack of good faith, credit rating system in the United States, worthy of our reference, regulators and investors shall be hold responsible caution, make online shopping in the healthy growth of law under the sky.
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团购网站的发展之路
团购网就是团购的网络组织平台，消费者借助互联网网聚人力或资金，加大与商家的谈判能力，以求得最优的价格。由此定义，我们可以看出网络团购这一行为的形成必须具备网络平台、消费、商家三个要件，与传统实体商铺薄利多销的销售策略吻合，然而，网络团购却显现出截然不同的魅力。本文即对网络团购目前的发展状况以及存在的问题作一简单的分析，并提出几点建议为网络团购的发展效力。 一种新型的消费方式 论文网