摘要在中国，随着网络技术的飞速发展，网民数量日益增长，受众的增多为网络自制剧的发展提供了基础，手机等便携式设备的普及也为网络自制剧的流行提供了保障。由于影视行业的制作成本攀升、国家对于电视剧行业的政策限制致使各大电视台陷入白热化的竞争、同时也由于新媒体技术的飞速发展，网络自制剧成为了新兴的视频艺术样式。2014年被定义为网络自制剧的发展元年，如今这种视频剧作艺术已经成为了各大视频网站倾注大量人力与资源而发展的艺术产品。从效果看，网络自制剧的特性也改变了受众的视频收看习惯。本文即从网络自制剧的发展现状和原因、网络自制剧的特点、网络自制剧的传播渠道以及网络自制剧传播效果的呈现这四个方面来剖析网络自制剧的传播形态。83954

毕业论文关键词  网络自制剧  发展原因 发展现状 传播特点 传播渠道 传播效果的呈现

毕 业 论 文 外 文 摘 要

Title    the communication pattern of the home-made drama in China               

Abstract In china, with the rapid development of the internet technology, the amount of internet audience has risen。 The increase in the audience provides the basis for the development of home-made drama。 And the popularity of mobile phones and other portable devices also provide a guarantee for the popularity of home-made drama。 The home-made drama has become a burgeoning model of art, since the fabricating cost of the television industry has risen and the new media technology has been rapidly developed。 As well, the National policy restrictions on the television industry have brought the major television stations into a white hot competition。 2014 was defined as the first year of the development of home-made drama。 Now, this video mode has become the main development direction of the major video sites to devote in and also changed the audience's video viewing habits。 This article analyzes the home-made drama and showed the dissemination shape from four aspects: the present situation and the reasons of the home-made drama, the characteristics, the communication channels and the dissemination of results of Chinese home-made drama。

Keywords  home-made drama, development reason, present situation, propagation characteristics, communication channels, presentation of communication effects

目   次

1   绪论1

1。1研究意义1

1。2研究现状1

1。3研究内容2

1。4创新点2

2   中国网络自制剧的发展原因与现状3

2。1网络自制剧的发展现状3

2。2网络自制剧的发展原因5

3   中国网络自制剧的特点7

3。1 快餐式剧集满足观众短平快观赏心理需求7

3。2 选材日常生活、大众品味，制作简单粗放7

3。3 剧作制播快捷，具有平台优势8

3。4 交流渠道直接，与观众互动性强8

3。5 受众数量较大，呈年轻化趋势9

4   中国网络自制剧的传播渠道10

4。1视频网站推广10

4。2 社交媒体推广10

4。3线下见面会、签售会10

4。4反向输出传统媒体10

4。5跨媒体合作11

  5   中国网络自制剧的传播效果的呈现12

  5。1受众的思维和行为模式得以改变12

5。2视频网站的盈利模式更加多样12