摘要：近年来，旅游演艺业因其业态的持续创新和对市场需求的准确把握，已在全国各大小旅游区内迅速蔓延，对地方经济的发展、产业结构的调整、就业人数的增加等都起到了良好的促进作用。以山水实景演出为例，自2004 年印象·刘三姐公演以来，目前国内旅游市场上已出现了两百多台旅游演艺产品，并且该数字仍在不断增加中。92080

纵观国内旅游演艺产品的发展历程，可以发现如今国内旅游演艺市场盲目跟风现象严重，产品水平良莠不齐，耗费了大量人力、物力。目前国内外研究者关于旅游产品影响因素的研究大多是事后分析，并没有深入到内部对其形成过程进行研究，也没有对产品所面临的市场情况进行分析，更没有系统归纳影响旅游演艺产品的要素。

本文主要探讨研究背景和主要内容，研究了旅游演艺在淮安发展的历史和背景，并对淮安旅游演艺的发展的业态、现状、路径进行分析。

毕业论文关键词：旅游演艺，类型，淮安，路径   

Abstract：After years of experience in the tourism activities in the Southwest China area where the minority people live and research on the entertaining enterprises in this area, We  finds that the travel performing arts products has been a  miracle in the creative development of tourism in the areas  where the minority people live The types of Travel Performing  Arts Products has been developing continuously, spreading in  all kinds of tourist resorts, enhancing the development of local economy, the adjustment of industrial structure, and  the increase of employment。 Taking the mountain-water live-action performance for example, since 2004 when  Impression: Liu San Jie went public , over two hundred similar live-action shows have been developed in the tourist market in  China, and the number is still growing。 

Throughout the course of development of domestic tourism performing arts,we can find that the phenomenon of blindly follow the trend is serious,and produst level varies greatly,which spent a loe of manpower and material resources。Stsdy on the Influence Factors of Tourism Performing Arts is mostly post hoc analysis;neither systematically analyzes the market situation,nor deeply researches the process of production。

This paper mainly discusses the research background and main contents of research of the history and background of the development of tourism performing arts in HuaiAn, and the development of HuaiAn tourism performing arts forms, the present situation, the path is analyzed。

Keywords: Tourism performing arts, type, Huaian, path。

目录

1 绪论 3

1。1旅游演艺研究背景 3

1。2旅游演艺研究意义 3

1。3国内外研究现状 4

2 旅游演艺概述 4

2。1旅游演艺的概念 4

2。2旅游演艺的特征 6

2。3旅游演艺的类型 8

3 淮安旅游发展概况分析 9

3。1淮安旅游演艺发展历史 9

3。2淮安旅游演艺发展现状 10

3。3基于淮安旅游演艺发展的SWOT因素分析 13

4 旅游演艺的产业分析 16

4。1业态分析——以《如姬》为例 16

4。2生产模式 18