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摘要：本文主要通过对卡夫食品有限公司企业社会的分析，实施情况，以及目前其存在的值得借鉴的地方和问题进行研究，来综合论证卡夫在企业社会责任的实施方面能否顺应环境，符合中国市场需求，达到大众满意的程度。并为中国企业在日后的企业社会责任实施方面提出一些指导性建议。论文中不仅介绍了卡夫集团的企业地位、管理模式，而且以人力资源保障体系和供应链管理角度为主要研究内容对象介绍了卡夫的企业社会责任实施细则，并且论文重点介绍了其在人员的激励、吸纳及定位方面实施的情况，并从问题角度切入，提出解决方案。面对中国闹得沸沸扬扬的食品安全问题，文章论述了卡夫是如何把握市场大环境，抓住消费者心里来实施其社会责任的。最后是总体对卡夫的具体实施情况做出一个评价，有哪些可以值得其他企业借鉴的，哪些是需要在以后改进的。希望本文通过卡夫企业社会责任的具体分析，能让中国的企业和投资者更加注重企业社会责任这一理念，为大众解除后顾之忧，也为企业提高竞争力提供良好前提。6005
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关键词：社会责任；供应链；管理模式；人力资源
The Research of Kraft’s Corporate Social Responsibility
Abstract: The main point of this paper is analyzing the corporate social responsibility of Kraft Foods Co Ltd, the implementation, and the survey of its current customers to comprehensively demonstrate whether can the integral marketing of Kraft adapt to the environment meet the Chinese market demand, or meet the needs of customers. And make some recommendations for the corporate social responsibility to be better explore the market and retain customers. The paper not only introduced the Kraft Group’s corporate status, management, but also introduced the main research content which is human resources security system and supply chain to introduce the Kraft’s CRS. The paper focuses on the implementation of the incentive to attract and position and the paper cut from the point of view of the problem and propose solutions. Facing Chinese food safety issues, this article discusses the Kraft is how to grasp the market environment and seize the hearts of consumers to implement its social responsibility. Finally, the overall implementation of the plan to make an appraisal, which can draw on for other enterprise and which is the need for improvement in the future. I hope that through the specific analysis of this paper points to the corporate social responsibility of Kraft, Chinese enterprises and investors can pay more attention to the social responsibility in order to provide a good premise for enterprises to improve competitiveness and grief for consumers.
Keywords: Social Responsibility；Supply Chain；Management；Human Resources
目 录
引言 1
一、研究背景 2
（一）卡夫的企业社会责任概况分析 2
（一）卡夫所处的环境分析 2
1、宏观环境 3
2、卡夫企业的SWOT与其企业社会责任的关联 3
二、卡夫自身社会责任属性要求分析 4
（一）产品生命周期对卡夫履行社会责任的要求分析 4
（二）企业环境暴露程度对卡夫履行社会责任的影响分析 5
三、影响社会责任融入卡夫业务的关键因素分析 5
（一）企业因素 6
1、企业地位 6
2、管理模式 7
（二）人力资源管理保障体系 8
1、人员的吸纳、文系 9
2、人员的激励 10
3、人员角色定位 10
四、卡夫企业社会责任中的问题与对策 11