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摘要随着人们对移动医疗认识的加深，移动医疗应用越来越普及。在竞争日益激烈的移动医疗市场，移动医疗应用良好的用户体验往往会增加用户使用黏性，从而让用户喜欢这个移动医疗应用，使其成为用户使用同类产品的首选。本文通过借鉴相关理论及研究成果，采用访谈法的方式，总结出影响移动医疗应用用户体验的一些重要因素，并从界面特性、有用性、功能性、技术性能四个层面提出17条国内典型移动医疗应用用户体验评价指标，通过层次分析法得到各指标在用户体验中所占的权重。最后，基于所建立的指标体系，以“春雨医生”为案例，选取用户发放相关调查问卷，分析问卷结果，对移动医疗应用进行用户体验评价。44060
Abstract: With the deepening of understanding of mobile health, mobile medical applications will become more and more popular. In an increasingly competitive market of mobile medical, mobile medical applications, a good user experience about the mobile medical applications will tend to increase user stickiness, so that the user likes the mobile medical applications and make it become the first choice for users of similar products. In this article, through reference to relevant theory and research results, with the method of interview and questionnaire survey, and summarize some of the important factors that affect the user experience of mobile medical applications, creating final evaluation model with 17 measurement total from interface characteristics, usefulness, functionality and technical performance, get the weight of each index in the share of the user experience through the Analytic Hierarchy Process.Finally, based on the established index system, in order to "spring rain doctors" as a case, select the user to issue relevant questionnaire, and then, analysis of the questionnaire results, to do user experience evaluation of the mobile medical applications.
毕业论文关键字： 用户体验，移动医疗应用，影响因素，指标体系
Keyword：user experience, mobile medical applications, influence factors；indicator system
目 录
1.引言 4
1.1 研究背景和意义 4
1.2 研究内容 4
1.3 本文创新点 5
2.文献综述 5
2.1 关于移动医疗的相关研究 5
2.2 关于移动医疗应用的相关研究 5
2.3关于用户体验的相关研究 6
2.3 关于移动应用用户体验的相关研究 7
2.3总结 8
3.移动医疗应用用户体验影响因素及指标体系构建 8
3.1 移动医疗应用用户体验影响因素 8
3.2移动医疗应用用户体验评价指标体系构建 10
3.3移动医疗应用用户体验的指标体系各指标权重 11
4.案例分析：春雨医生 13
4.1案例介绍 13
4.2案例研究过程 13
4.2.1问卷的设计与发放 13
4.2.2问卷数据统计与结果分析 14
5.结束语 16
参考文献 17
附录：本文调查问卷1