-
摘要现今，经济飞速发展，人们生活水平不断提高，人们都以各种形式来为自己辛苦赚来的财富增值，投资理财的理念已经深入民心。然而，不同的个体就有不同对投资理财的认知与投资方式。在证券交易中，投资者常产生一些不理性行为。金融心理学解开了市场交易的神秘一面，也就是市场心理行为。在投资者的非理性行为中，其中过度自信尤为突出。但是并不是所谓个人投资者都存在这种行为。不同的个体有着独特的人格特质，本文研究不同投资者的人格特质对过度自信行为的影响。首先，利用人格结构五因素模型对投资者的人格特质进行测量，统计五个因素的得分。然后利用改良过的儒索（J. Edward Russo）和舒马克（Paul H. Schoemaker）设计对考察投资者过度自信问卷来判定投资者是否存在过度自信。通过问卷调查方式获取数据，整理数据后用SPSS20.0进行统计分析。通过描述性统计分析，相关分析，证实投资者行为中的过度自信行为普遍存在，而且投资者的人格特质与过度自信存在相关关系。其中，人格特质中的开放性与过度自信显著相关，尽责性、外向性、神经质、宜人性与过度自信不存在显著相关关系。45125
- 上一篇：宝马汽车的广告创意研究+SWOT分析
- 下一篇：分配公平中情绪与社会关系类型对公平偏好的影响
毕业论文关键词：金融心理学； 人格特质；过度自信；五因素模型
Abstract
Today, rapid economic development, people's living standards improve, people in various forms for their hard-earned wealth accumulation, investment banking concept has caught on. However, different inpiduals have different perception on investment banking and investment. In stock trading, investors often have some irrational behavior. Financial market trading psychology solved the mystery aspect, that is, the behavior of market psychology. Irrational behavior of investors, where overconfidence is particularly prominent. But inpidual investors are not called the existence of such behavior. Different inpidual has a unique personality traits affect studied personality traits of different investors overconfidence behavior. First, the five-factor model of personality structure investors to measure personality traits, statistical scoring five factors. Then use improved over the Confucian cord (J. Edward Russo) and Schumacher (Paul H. Schoemaker) designed for investors' overconfidence questionnaire study to determine whether there is investor overconfidence. Way to obtain data through questionnaires, finishing with SPSS20.0 statistical analysis of data. By descriptive statistical analysis, correlation analysis, confirmed investor overconfidence behavior prevalent behavior, and personality traits investors have relationships with overconfidence. Among them, the personality traits of openness and overconfidence significantly correlated conscientiousness, extraversion, neuroticism, agreeableness and overconfidence there was no significant correlation.
Key Words：Financial psychology；theory of personality trait； Overconfidence theory； Five-Factor Model, FFM
目 录
摘 要I
AbstractII
1引言1
1.1研究问题的提出1
1.2研究方法 1
2.1文献综述1 2.1.1传统金融理论2
2.1.2金融心理学理论.2 2.1.3人格特质理论3
3理论分析及研究假设6
3.1金融心理学中过度自信行为6
3.2五因人格素模型7
3.3研究假设9
3.4研究样本及问卷设计9
4结果分析与统计 10
4.1样本来源和描述性统10
4.2样本来源10
4.3描述性统计分析11
4.4投资者人格特质与投资者“过度自信”的相关分析与回归分析11
5 讨论12
6 总结13
参考文献14
致谢15
附录16
人格特质对投资者过度自信影响探究——基于五因素人格模型