XX公司知识产权战略研究
关键词：知识产权；知识产权开放性战略；剑盾策略；
Study on the Intellectual Property Strategy for X Company
Abstract X Company is used to be an example for writing this thesis which have a seriesof studying on the Intellectual Property Strategy by field researching and referencingother thesis.This company is power generating equipment supplier and producter.Withthe fifity-year’s development,the company has been a mature enterprise . In the faceof the global economic integration,the market’s rapid economic development and thedemand of personalization,the current idea about Intellectual Property Strategy in thiscompany has seriously restricted the sustainable development of the enterprise .Through the in-depth study of Intellectual Property Strategy theory and OpeningIntellectual Property Strategy mode,combined with the fifty years business process ofthe company and analysis for the current situation of the Intellectual Property Strategymanagement and decision,subject “study on Intellectual Property Strategy for XXCompany” is put forward and thus to reform the present situation of the enterprise’sIntellectual Property Strategy.In this thesis,the writer describes the background and significance of establishingsubject , the related review of Intellectual Property Strategy ,the frame and the studymethod of thesis at first . And then in accordance withe the business enterpriseeffective number of patents, science and technology activities, and related intellectualproperty rights strategy department structure and net inflow as the main line, analysisof the enterprise in the management of intellectual property right and intellectualproperty strategy problems and causes; Based on intellectual property rights strategyof openness to problems as the logical starting point for, and the system of theenterprise solution and implementation strategy.Paper is based on intellectual property open strategic thinking in company'sintellectual property rights strategy devised plan design, the paper starts from thecognition of intellectual property rights, right from the enterprise itself to takeadvantage of the protection of intellectual property rights is what interest, on the basis of elaborated the intellectual property portfolio companies how to build, and then putsforward the open strategy of intellectual property, this strategy refers to a limitedexclusive strategy as a starting point, with full exclusive strategy (traditional - "swordand shield" strategy) to prevent violations of last resort, with the licensing ofintellectual property business, thus the research and development to produce in theshort term can return. Core is focused on the management of the "information", inensuring that the enterprise itself is not affected by other enterprises intellectualproperty rights restriction, at the same time, through paid sharing of intellectualproperty rights to its own technology and equipment in order to achieve the purposeof long-term continuous innovation and improvement.The purpose of this study lies in using the advanced ideas of intellectual propertystrategy, the application of concept and mode, can help the company to solve theexisting problems, become one of the contenders of power station equipmentmanufacturing industry.