摘要：随着经济的发展，过去单一的采茶制茶售茶的传统绿茶产业开始向附加文化价值的新型绿茶产业化转变。六安瓜片作为历史文化名茶，有良好的市场发展前景，当地政府更是大力投资开发瓜片绿茶产业，努力形成以茶文化为核心价值的瓜片绿茶文化产业，实现瓜片经济价值与文化价值的统一。本文通过理论分析与实地考察相结合的方式，在研究国内外文献及相关绿茶产业专业知识的基础上探索适合瓜片绿茶文化产业发展的模式，对瓜片绿茶产业的运营现状和产业特点进行理论分析，寻找瓜片绿茶产业发展中存在的问题。在学习研究其他绿茶产业成功模式的基础上，提出瓜片绿茶产业的可行性的发展建议。71763

毕业论文关键词：品牌；文化旅游；创意；传承与保护

Study on the Countermeasures of Lu an Guapian Green Tea  industry operating status analysis and development of Anhui province

Abstract：With the development of economy, the single way of tea industry, which is basically pick tea leaves, tea make and tea sales, is transforming to a new pattern with additional cultural value. Lu'an Guapian, known as the historical and cultural famous tea, has a good market prospect. Guapian industry is invested by local government to form a Green Tea cultural industry which is oriented by tea culture. And thus we can achieve the unification of economic value and culture value. This paper combines theoretical analysis with field investigation, and explored the development of cultural industry Green Tea Guapian model based on the study of domestic and foreign literatures and related professional knowledge. Thus the paper made a theoretical analysis of the current operation situation and characteristics of the industry of industrial product and find existing problems in the development of industrial product Green Tea. At last, practicability suggestions were proposed after success models of other green tea industries were learned.

Keywords: Brand；cultural tourism；originality；inheritance and preservation

目录

一、引言 1

 （一） 研究背景和意义 1

 （二） 文献综述 1

二、安徽六安瓜片绿茶文化产业的概述 2

 （一） 瓜片绿茶文化产业的经济价值 2

 （二） 瓜片绿茶文化产业的文化价值 2

三、安徽六安瓜片绿茶文化产业运营现状 3

 （一） 瓜片绿茶文化产业的现状概述 3

 （二） 瓜片绿茶文化产业开发的特点 4

   1. 传承性 4

   2. 地域性 4

 3. 紧迫性 4

 4. 独特性 4

 （三）安徽六安瓜片绿茶文化产业存在的问题 5

   1. 品牌影响力不足 5

   2. 文化旅游开发的问题 5

   3. 产业创新不明显 6

四、安徽六安茶片绿茶文化产业发展的对策和建议 6

 （一） 打造特色瓜片文化产业品牌 6

 （二） 发展瓜片绿茶文化旅游业 7