摘 要：寺庙旅游资源现已成为苏南旅游资源的重要组成部分之一，并以其独特的文化价值、经济价值、建筑价值和艺术价值吸引着越来越多的游客，然而寺庙旅游资源作为其中涵盖面最广的旅游形式尚未真正引起重视。寺庙开发过程中存在着环境脏乱、管理不善、商业化等一系列问题。因此要想将苏南地区的寺庙打造成人们心中的理想之所与首选之地，实现苏南地区寺庙旅游资源的有效开发利用就必须在顺应时代潮流的同时注重寺庙原始文化的保护与传承，开发设计满足市场需求的创新性产品，并且加强寺庙的管理与宣传，通过多种渠道的营销实现商禅结合的寺庙经济，使苏南地区的寺庙成为苏南旅游的新名片。  71889

毕业论文关键词：苏南地区；寺庙旅游；资源分析；开发利用 

Abstract: Buddhist tourism resources have become an important part of the tourism culture in Southern Jiangsu, where the temple tourism resources with its unique tourism resources of cultural value, economic value, architectural value and artistic value have attracted more and more tourists。 However, the temple tourism resources as one of the most extensive coverage in the form of tourism haven’t really taken seriously。 In the process of temple development, there’re many problems, such as dirty environment, mismanagement, commercialization and other issues。 So how to make the temples in southern Jiangsu people’s minds the ideal place and the first destination to effectively explore and utilize the temple resources is the priority。 Therefore, we should conform to the current of time, pay attention to the protection and inheritance of the primitive culture of the temple, and design innovative products to meet the market demand。 Also, we can strengthen the management of temples and publicity, and achieve a commerce combination of Zen monastery economy through a variety of marketing channels, to make temples in southern Jiangsu become the new tourism business card。

Key words: Southern areas of Jiangsu; Temple tourism; Resources analysis; Exploitation and utilization

目  录

1  前言 6

2  苏南地区寺庙旅游资源的价值分析 7

2。1  苏南地区寺庙旅游资源的文化价值 7

2。2  苏南地区寺庙旅游资源的经济价值 7

2。3  苏南地区寺庙旅游资源的建筑文化价值 7

2。4  苏南地区寺庙旅游资源的艺术价值 8

3  苏南地区寺庙旅游资源开发利用中存在问题分析 8

3。1  寺庙环境脏乱，氛围有待改进 8

3。2  商业化严重，禅味缺失 9

3。3  管理混乱，权责不清 9

3。4  旅游产品单一，缺乏独特性 9

3。5  开发保护不到位，宣传力度不够 9

4  苏南地区寺庙旅游资源的开发利用对策 9

4。1  顺应时代潮流，开发现代化旅游方式 10

4。2  注重社会性服务，实现商禅结合的寺庙经济 10

4。3  建立高效寺庙管理体系，平衡法律的介入与豁免 11

4。4  满足市场需求，设计创新性特色项目