摘 要：随着社会经济的发展人民群众在满足基本需求的同时对休闲娱乐的要求也逐渐提升。并且越来越注重道德品质的培养，公益与旅游的结合成为了新时期经济娱乐发展的必然产物，也就是公益旅游。此类旅游方式一方面能够带动旅游企业经济的提升，另外还可以帮助改善贫困或者生态环境恶劣地区。本文参考了近几年国内外整理的公益旅游文献及期刊，发现研究侧重点大多数是公益旅游的内涵价值等，本文通过对扬州市居民的问卷调差，分析了扬州市大部分旅游者在参与公益旅游活动中表现出来的特征与倾向，总结了旅游者选择参与公益旅游这活动中存在的特点，针对扬州市旅游者特征提出了可行性建议。75120

毕业论文关键词：公益旅游，行为特征，扬州

Abstract: With the development of the social economy, the people's demand for recreation is increasing when we can satisfy the basic needs。 And people pay attention to the cultivation of moral trait more and more, the incorporation of public bebifit and tourism has become the inevitable product of the development of economic and entertainment , that’s volunteer tourism。 This kind of traveling way can drive the economy of tourism enterprise。It also can help us to improve the poor areas and the bad environment。 This article reference the organizing public tourist literature and journals of China and abroad in recent years, found that most research emphasis is the connotation of volunteer tourism value , this article through the questionnaire of YangZhou city to find the characteristics of Yangzhou tourism,i analyse the characteristics and tendencies between most tourists to participate in volunteer tourism activities , and summarize the tourists how to choose to participate in volunteer tourism activities。 Then i can propose feasible Suggestions based on the YangZhou tourists to help the development of volunteer tourism。

Key words: Volunteer tourism,behavior characteristics,Yangzhou

目  录

1  前言 3

1。1　研究背景 3

1。2　研究综述 3

1。3　研究方法 4

2  公益旅游相关概念 4

2。1　公益旅游的含义 4

2。2　公益旅游的起源与发展 5

2。3　发展研究公益旅游的理论意义与实践价值 6

2。3。1　对公益旅游者的特殊意义 6

2。3。2　对旅游目的地的价值体现 6

3  扬州市旅游者的行为特征分析 7

3。1　扬州市旅游者对公益旅游认知度调查 7

3。2  扬州市旅游者出游目的地调查 7

3。3  扬州市旅游者出游时间的选择分析 8

3。4  扬州市旅游者出游动机分析 8

3。5  扬州市公益旅游者年龄分布 9

3。6  扬州市公益旅游者出游方式分析 9

3。7  扬州市旅游者经济情况调查 10

4  扬州市公益旅游发展的建议 10

4。1  提升参与积极性 10

4。2  科学安排公益活动时间