摘 要：随着社会生产力的高度发达，物质财富的不断增加，城市化的扩大以及交通运输业的快速发展，人们开始选择回归自然，放松身心的休闲娱乐方式，森林旅游逐渐成了时代需求。森林旅游是在以旅游地的森林资源为主体，满足人们的好奇心、求知欲、休闲放松、强身健体等各种需要，不破坏自然资源并提高当地的社会经济收入的一种旅游活动。泗阳县森林旅游资源丰富，但多处于初级开发状态且旅游服务未能同步，本文对其现状进行分析，罗列问题并提出发展建议。77579

关键词：泗阳  平原林海  森林旅游 

Abstract：With a highly developed social productive forces, increasing material wealth, as well as the expansion of the rapid development of urbanization, transportation, people are choosing to return to nature, relaxing leisure entertainment。 Forest tourism gradually became the needs of the times。 Forest tourism is a tourist activity in tourism as the main forest resources to meet people's curiosity and thirst for knowledge, needs to relax, keep fit, which does not destroy the natural resources and improve local socio-economic income。 Siyang County forest rich tourism resources, but mostly in the early state of development and tourism services failed to synchronize, the paper analyzes its current situation, problems and proposed the development of a list of recommendations。

Keywords：Siyang  forest plain  forest tourism 

目   录

1 引言…………………………………………………………………………4

2 平原林海景区开发现状与运营情况 ………………………………………4

2。1 景区资源概述……………………………………………………………4

2。2 景区运营情况……………………………………………………………5

2。2。1 客源区域结构…………………………………………………………5

2。2。2 出游方式………………………………………………………………5

2。2。3 旅游时间………………………………………………………………6

  3 泗阳平原林海景区主要存在问题…………………………………………7

  3。1城市形象定位开始改变，景区规划仍较粗犷……………………………7

  3。2资金投入不足，基础设施和服务设施滞后………………………………7

  3。3开发不足并季节差异明显，产业化程度低且淡旺季差异过大…………8

  3。4 宣传营销力度不够，知名度和影响力较小……………………………… 8