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摘要本文主要研究在校大学生的风险感知对大学生创业意向的影响，并且引入感知合意性和感知可行性作为中介变量，探究感知合意性和感知可行性在风险感知和大学生创业意向的关系中是否起到中介作用。本研究采用实证研究的方法，共发放380份问卷，回收357份，有效问卷347份，分析结果发现：（1）风险感知与大学生创业意向呈显著的负相关关系。（2）大学生的感知合意性与创业意向呈显著的正相关关系。（3）大学生的感知可行性与创业意向呈显著的正相关关系。（4）风险感知与大学生感知合意性呈显著的负相关关系。（5）风险感知与大学生感知可行性呈显著的负相关关系。（6）感知合意性和感知可行性在风险感知和大学生创业意向的关系中起着完全中介作用。51673
该论文有图5幅，表7个，参考文献24篇。
毕业论文关键词：创业意向 风险感知 感知合意性 感知可行性
Research on the impact mechanism of college students' entrepreneurial intention
Abstract
This paper mainly studies the impact of risk perception on entrepreneurial intention of college students. In addition, introducing perceived desirability and perceived feasibility act as the mediating variables to explore the two whether play a mediating role in the relationship of risk perception and college students' entrepreneurial intention. This study adopts the method of empirical research. We distributed 380 questionnaires and took back 357 of them. Valid questionnaires are 347. The results of the analysis found: (1) Risk perception and entrepreneurial intention of college students has significant negative correlation relationship. (2) Perceived desirability and entrepreneurial intention of college students has significant positive correlation relationship. (3) Perceived feasibility and entrepreneurial intention of college students has significant positive correlation relationship. (4) Risk perception and college students' perceived desirability has significant negative correlation relationship. (5) Risk perception and college students' perceived feasibility has significant negative correlation relationship. (6) Perceived desirability and feasibility plays a mediating role completely in the relationship of risk perception and college students' entrepreneurial intention.
This paper has 5 pictures, 7 tables and 24 references.
Key Words: Entrepreneurial intention Risk perception Perceived desirability Perceived feasibility
目 录
摘 要 I
Abstract II
目 录 III
1 文献综述 1
1.1 创业意向研究综述 1
1.2 创业意向理论模型研究综述 2
1.3 风险感知研究综述 3
2 问题提出 4
2.1 研究背景和意义 4
2.2 研究目的和流程 6
2.3 研究的创新性 6
2.4 问题提出与研究模型 7
2.5 研究假设 7
3 研究方法 8
3.1 研究对象 8
3.2 研究工具 8
4 结果分析 9
4.1 大学生创业意向的特点分析 10
4.2 大学生风险感知、感知合意性、感知可行性和创业意向四者的相关分析