摘    要由于网红自带流量的属性帮助产品或品牌获得更高的知名度和认同感，有效提高转化率，各大跨境电商平台以及海外品牌纷纷与网红进行战略合作。网红经济这一新兴商业模式改变了以往的营销模式，颠覆了传统的经济模式，它以井喷之势崛起与发展。本文分别对比传统电商和网红电商以及中美网红电商，分析网红电商能够成为中国跨境电商行业新兴营销模式的原因，通过分析跨境电商与网红经济的战略合作预测未来发展趋势，结合案例分析指出中国跨境网红电商发展存在的问题，并提出相应对策，帮助我国跨境电商与网红经济的更好地融合，促进健康发展。

As the red comes with the flow of properties to help products or brands to obtain a higher visibility and identity, effectively improve the conversion rate, the major cross-border electricity business platform and overseas brands have a strategic cooperation with the net red。 Net red economy this new business model has changed the previous marketing model, subversion of the traditional economic model, it is the rise and development of the blowout trend。 In this paper, compared to the traditional electricity providers and the network of red power companies and the United States and China Red Power, the analysis of the red power business to become China's cross-border electricity industry, the reasons for the emerging marketing model, through the analysis of cross-border electricity and the red economy strategy Cooperation and forecast the future development trend, combined with the case analysis pointed out that China's cross-border network of red power business development problems, and put forward corresponding countermeasures to help China's cross-border electricity and the network of red economy better integration and promote healthy development。88494

毕业论文关键词：网红电商； 网红； 网红经济； 跨境电商； 战略合作

Keyword: Network red power; net red; net red economy; cross-border electricity business; strategic cooperation

目  录

一、 引言 4

(一) 研究背景源Y于Y优E尔Y论L文W网wwW.yOueRw.com 原文+QQ752018.766 及意义 4

(二) 研究目标 4

(三) 研究内容 4

(四) 研究方法 4

(五) 本文创新点 4

(六) 技术路线 5

二、 文献综述 6

(一) 关于网红经济的研究 6

(二) 关于跨境网红电商的研究 6

(三) 研究存在的问题 7

三、 网红电商成为中国跨境电商行业新兴营销模式 7

(一) 传统电商与网红电商的对比 7

(二) 中美网红电商的对比 8

四、 跨境电商与网红经济实施战略合作 9

(一)