我国互联网企业并购动因初探阿里巴巴并购行为
Research on the Motivation and Strategy of Internet Companies——Based on the Case of Alibaba
摘要：在互联网和电子商务颠覆传统产业的背景下，互联网企业频繁活跃于并购市场。本文选取阿里巴巴为案例介绍，对阿里巴巴企业的基本背景和近年来发生的并购活动进行梳理，以网络经济理论、并购动因理论和扩张战略动因理论为基础，综合分析了阿里巴巴系列并购行为的战略和动因，认为阿里巴巴前期并购活动主要为实现企业横向一体化战略和纵向一体化战略，后期并购行为侧重于实现多元化战略，其背后的动因为：横向一体化战略增强了阿里巴巴对我国电子商务市场的整体控制力，有效转化为规模经济；纵向一体化战略实现了对互联网企业的产业链整合，降低了电子商务之间的交易成本；多元化战略不仅促使阿里巴巴在有传统行业的支撑下能更安全的生存下去，还能增加新的盈利点，降低企业的经营风险。全球化战略促使阿里巴巴主营业务在国内市场趋于饱和的环境下，寻求新的市场和先进性技术。文章最后针对我国互联网并购中存在的问题，按照并购前、并购中和并购后三个阶段给出建议。88516
Abstract:Under the status quo that Internet and e-commerce have subverted the traditional industry leads to an increasing trend of Mergers and Acquisitions(M&A) in the Internet industry。This article introduces case study in Alibaba including the basic background of itself and chronological order of acquisition activities in recent years。On the basis of network economy theory,merger motives theory and expansion motives theory,it comprehensively analyzes the Mergers and Acquisitions activities and motives period activities of Alibaba mainly devoted to achieving horizontal and vertical integration strategies,and in the late period those activities concentrated on realizing persification strategy。The fundamental motives behind M&A activities contributed to these strategies。Alibaba strengthened the overall power of e-commerce market and then turned into economies of scale through horizontal way。Due to vertical strategy,it achieved industrial chain integration of Internet companies thus decreasing the transaction costs among e-commerce。In addition,the persification strategy not only made Alibaba stay alive in a safe way under the support of traditional industry bet also brought new profit opportunities and lowered its operational risks。Globalization strategy promotes the main business of the Alibaba in the domestic market which tends to the saturation in the environment, to seek new markets and advanced technology。Finally,this article makes recommendations to existing issues related to tree phases of M&A activities。
毕业论文关键词：互联网企业; 并购；动因; 战略; 阿里巴巴
Keyword:Internet enterprises；mergers；acquisitions；strategic；alibaba
目 录
1。引言 1
1。1研究背景与研究意义 1
1。1。1研究背景 1
1。1。2研究意义 1
1。2研究内容与基本思路 1
1。3研究方法 2
2。相关理论及文献综述 2
2。1文献综述 2
2。1。1 互联网发展与互联网企业 2
2。1。2互联网企业的并购研究 3
2。1。3并购的战略研究 3
2。1。4并购的动因研究 3
2。2相关理论 3
2。2。1企业扩张战略源Y于Y优E尔Y论L文W网wwW.yOueRw.com 原文+QQ752018.766 的动因理论 3
2。2。2协同效应理论 4
2。2。3市场势力理论 4
3。 案例介绍 4
3。1互联网行业并购背景 4
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