摘要：随着科技的进步，信息化时代已然到来，电子商务为更多的企业带来活力，提供动力，这个观点已经被迅速发展的科技时代所证实。本文旨在以金坛花木行业为研究主题，首先提出金坛花木行业发展，电子花木商务的行业现状，对金坛花木产业现状进行概括和总结；再次，对金坛花木公司电子商务现状进行分析，找出制约金坛花木公司电子商务发展的问题和不足；联系电子商务的相关要领，提出电子商务可能会对金坛花木行业造成的影响。最后，结合电子商务相关理论，提出适合金坛花木公司电子商务的问题解决办法与发展措施，为金坛花木行业以及相关的政府部门制定公共政策和以后对金坛花木行业电子商务的发展提供参考蓝图。92481

毕业论文关键词：花木行业，电商行业， 应用对策

Abstract: with the progress of science and technology, information age has arrived, e-commerce for more enterprises, power, this view has been confirmed by the rapid development of science and technology era。 Tan flowers and trees industry as the research subject, this article is to first proposed jintan flowers and trees industry, electronics industry status quo of flowers and trees business, generalization and summarization of jintan status of industry of flowers and trees; Again, to flowers and plants in jintan company electronic commerce application present situation, development stage and model analysis, looking for summed up the main problems restricting the development of flowers and plants in jintan company e-commerce and the deficiencies; Contact the related essentials of electronic commerce, put forward electronic commerce may be the effects on the jintan flowers and trees industry。 Finally, based on relevant theories, electronic commerce tan flowers and trees electronic commerce company is suitable for the question solution and development measures

Key words: e-commerce, flowers and trees industry, the application method

目  录

1引言 3

2文献综述 3

3金坛花木行业的现状分析 4

3。1金坛传统花木行业现状 4

3。2金坛电子花木行业现状 5

4电子商务对金坛花木行业的有利影响 6

4。1使金坛花木行业更多获得政府政策的支持 6

4。2改善金坛花木产业的产业结构 6

4。3推动金坛花木行业规模发展 7

4。4提升金坛花木行业的知名度 7

5电子商务对金坛花木行业的不利影响 7

5。1冲击了金坛传统花木行业的地位 7

5。2导致金坛花木行业难以形成标准化 8

5。3使得金坛花木行业的传统物流跟不上电子商务发展 9

5。4造成金坛花木行业产销难以对接 9

6针对电子商务对金坛花木行业影响所提出的对策 9

6。1发力线上，布局全渠道销售模式 9

6。2实现花木行业的标准化 9

6。3加快金坛花木物流业转型升级。 10

6。4积极响应一带一路战略 10

结  论 11