ASP+sqlserver宽带客户保留策略及其支持系统规划设计
毕业论文关键词：B/S架构；客户管理系统；ASP；数据库
The Customer retention strategies of Shanghai Oriental Cable Network and its support system planning and design services
Abstract:With the wide application of the rapid development of Internet and internet technology, people acquire and process information means and methods are undergoing revolutionary change. For them, the most important is their customer information. A system for managing customer information will be the major company needed a strategic tool that can not only complete management of customers, facilitate customer orientation, but also for the long-term preservation, reducing the company additional funding. This paper describes the Shanghai Oriental Cable broadband customer service support system through the development of purpose, process and major functional blocks. The system is based on B / S architecture, the use of ASP development mode development language and SQL Server databases. System is pided into two parts, foreground and background, foreground with user login, broadband services show broadband business inquiries, online booking broadband, service and other functional modules; background includes administrator login, broadband service management, order and customer information management, including add, delete, and other functional modules. The final design is a simple interface, the customer service support system practical and easy to operate.
Keywords: B/S structure; Customer Management System; ASP; Databases
目录
一、 绪论 1
（一） 课题研究的目的与意义 1
（二） 课题研究的发展现状 2
（三） 课题研究的发展趋势 4
二、宽带客户保留策略分析 5
（一） 课题研究的背景 5
（二） 问题与策略分析 5
1、 用户目前使用不满意情况较多、较分散 5
2、 用户宽带价格的承受能力随着经济增长 6
3、 客户安装宽带主要考虑网络稳定、办网文修快 7
三、系统开发技术介绍 8
（一） 系统开发语言介绍 8
1、 ASP语言介绍 8
2、 VBScript语言介绍 8
（二） 系统开发工具介绍 9
1、 SQL Server数据库 9
2、 Microsoft IIS 服务器 9
3、 ODBC数据库访问技术 9
四、系统需求分析和系统规划 10
（一） 需求分析 10
1、 系统需求分析概述 10
2、 功能需求 10
（二） 系统规划 11
1、 系统模型 11
2、 系统流程设计 11
五、系统总体设计 12
（一） 系统功能模块设计 12
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