电子商务网站分类使用中的学习现象研究
毕业论文关键词 电子商务 分类体系 分类搜索 学习现象 实验分析
Title Study on the Learning Phenomenon in the use of E-Commerce Sites’ Classification Catalogue
Abstract When searching in the e-commerce website category, there is problem of large cognitive load, low search efficiency. So, studying the reasons behind these problems is meaningful to improve the website category. In practice, when users search for target commodity in the e-commerce website category, they will form personal mental models based on the understanding of the commodity. Then, they select category node stepwise and constantly adjust mental models base on node information by category and search feedback results. Then, they gradually approach the collection path of the classification of target commodity. At last, they succeeded in finding target commodity. And this we call learning phenomena because of classification learning function. In this thesis, based on combing basic learning theory, basic assumptions made, we empirically observed the learning phenomena of the classification of nodes and learning phenomena of search feedback by experiment. Then, we analyzed the results and obtained meaningful conclusions.
Keywords E-commerce Classification System Category Search Learning Phenomena Experimental Analysis 、
目次
1引言..1
1.1研究背景1
1.2研究内容1
1.3研究意义1
1.4研究思路2
1.5创新点和难点..4
2电子商务网站产品分类体系概述..5
2.1电子商务网站产品分类体系现状.5
2.2电子商务网站产品分类体系改进研究6
2.2.1分类体系多样化.6
2.2.2Folksonomy的应用..6
2.2.3信息生态系统的应用7
2.3本论文的研究重点.8
3学习理论及学习模型9
3.1强化学习理论..9
3.1.1强化学习.9
3.1.2强化学习理论的发展..10
3.2建构主义学习理论11
3.2.1建构学习11
3.2.2建构主义学习理论的发展.11
3.3学习模型..13
3.3.1贝叶斯学习模型13
3.3.2结构学习模型..15
4实验研究方法..17
4.1理论假设提出.17
4.1.1搜索认知机理..17
4.1.2节点学习假设及其理论解释..18
4.1.3反馈学习假设及其理论解释..20
4.1.4理性学习假设及其理论解释..20
4.2实验研究方案概述20
4.2.1实验目的与意义21
4.2.2实验基本原理..21
4.2.3实验基本流程..21
4.2.4实验组织23
4.3实验平台构建.24
4.3.1基本信息输入设计.24
4.3.2初始概念图构建设计..25
4.3.3分类节点搜索设计.26
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