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摘要 “三聚氰胺”事件后，中国乳业发生了翻天覆地的变化。曾经发展迅猛的蒙牛乳业已千疮百孔，就在这个时候，中粮集团收购并为蒙牛乳业带来了全新的发展模式-同业并购式全产业链模式。与早期的产业链模式的构建不同，蒙牛乳业在构建“全产业链”模式时，主要通过资本运作进行同业并购以此来扩张产业链。
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本文在进行对蒙牛乳业案例的研究之前，首先对“同业并购式全产业链”模式提出了相关的理论，以此作为全文的理论基础。主要利用企业成长理论，价值链理论，协同效应理论，竞争优势理论四个理论之间的关系推导出这种模式的作用机理。然后，通过阐述可以知道，同业并购全产业链模式涉及到三个方面，包括企业的产业链，可持续发展以及产业竞争。这三个方面相互相联。最后，在案例分析中，本文主要以同业并购式全产业链模式在蒙牛乳业中的运用为例。因此，本文主要在以分析蒙牛乳业的发展状况，研究同业并购式全产业链模式对企业发展的影响以及对解决中国乳业危机的作用，并提出自己的改进意见与建议。
关键词：中国乳业； 同业并购； 全产业链模式4890
Abstract
The "melamine" incident, the Chinese dairy industry has undergone earth-shaking changes.Once fast-growing China mengniu dairy has holes, at this time, cofco acquisition and mengniu dairy has brought the new development model - trade the whole industrial chain pattern of mergers and acquisitions.With the early build different patterns of the industrial chain, mengniu dairy in constructing "the whole industry chain" mode, the main trade m&a through capital operation to expand the industrial chain.
This article on the study of mengniu dairy case before, first of all "trade m&a type complete industrial chain" model put forward the related theory, as the theoretical foundation of the full text.Mainly using the theory of firm growth, the value chain theory, synergy theory, competitive advantage theory four relations between the theory of the model's mechanism is deduced.Then, the paper, can know trade m&a complete industrial chain pattern involves three aspects, including the industrial chain of the enterprise, sustainable development and competitive industry.The three opposite each other.Finally, in the case analysis, this paper mainly to trade the whole industrial chain pattern of mergers and acquisitions in the application of mengniu dairy, for example.Therefore, this article mainly in the analysis, the development situation of mengniu dairy research board of the whole industrial chain pattern of m&a impact on enterprise development and to solve the problem of China's dairy industry crisis, and put forward own opinions and Suggestions.
Key words： Chinese-Dairy； M*A； Whole-industry-chain
目 录
摘 要Ⅰ
AbstractⅡ一、绪论1
㈠研究背景1 （二）文献综述2
（三）研究意义3
（四）研究思路与框架 4
二．理论基础4
㈠ 企业成长理论 4
㈡协同效应理论5
㈢价值链理论5
㈣竞争优势理论 5
㈤ 同业并购式全产业链模式竞争优势推导6三.企业行为-蒙牛乳业的“全产业链”的透视7
（一）企业基本概括7
（二）企业产品种类7
（三）蒙牛乳业的全产业链布局7
（四）蒙牛乳业的全产业链透视7
（五）同业并购全产业链模式的成长能力分析8