摘  要：21世纪前10年是房地产业获得超常规发展的时期在此期间，居民的居住困难状况在一定程度上得到了缓解，一些富裕起来的社会阶层基本上解决了住房问题。然而，随着金融危机的发生、通货膨胀的加剧、贫富差距矛盾的激化等，房地产“从紧”政策成为宏观调控的方向。因此，房地产企业过去简单、粗放的发展模式在新的形势下将面临巨大的挑战和考验，两级化的趋势更加明显，那些缺乏发展战略的房地产企业终将被市场淘汰。探讨和寻求促进房地产企业健康持续发展的战略对策才能保证企业不会在宏观调控的浪潮中被淘汰。正确制定企业的发展战略，实现战略转型，就能更早的在新形势下抢占最大的市场份额，谋求更大的利润。66965

    本文首先根据我国房地产上市公司融资统计数据，分析我国房地产业的发展历程和房地产上市公司发展现状、产开发资金来源现状、债务融资现状；其次通过对保利地产的实际走访调查，找出保利地产发展现状、财务状况、债务融资结构、债务融资结构存在问题和原因；然后根据实地调查的数据分析保利地产债务融资结构与公司治理和企业绩效的互动效应；最后从合理安排债务融资规划、拓展债务融资渠道、提高有资金比例、建立公司债务融资绩效考评体系和完善公司债务融资风险监督预警机制等方面，优化保利地产债务融资结构。

毕业论文关键词：保利地产；房地产上市公司；债务；融资结构；效应

Abstract：Century 21 real estate 10 years ago to get a period of extraordinary development, in the meantime, residents living in difficult conditions eased to some extent, some affluent social strata basically solved the housing problem. However, with the financial crisis, exacerbated by inflation, wealth gap intensification of contradictions, such as real estate "tight" policy has become the direction of macro-control. Therefore, the real estate business in the past simple, extensive development model in the new situation will face enormous challenges and tests, two of the trend more evident that the lack of development strategy of the real estate business will eventually be eliminated. The strategy seeks to explore and promote the healthy and sustainable development of the real estate business in order to ensure that enterprises will not be eliminated in the wave of macroeconomic regulation. The right to develop business development strategies to achieve strategic transformation, we can seize the earlier the largest market share in the new situation, seek greater profits.

Firstly, according to China's real estate listed companies in financing statistical data, analyzes the status quo of China's real estate development and real estate companies in the course of development, production and development of sources of funding the status quo, the status quo of debt financing; followed by Poly Real Estate actual investigations, to find Poly Real Estate Development current situation, financial situation, debt structure, debt structure problems and causes; and then analyze the interactive effects of Poly Real Estate debt financing structure and corporate governance and corporate performance based on the data of field surveys; Finally arrange debt financing plan, expanding debt financing channels, increase the proportion of funds, the establishment of corporate debt financing aspects of the performance appraisal system and improve the company's debt financing risk oversight early warning mechanism to optimize Poly Real Estate debt financing structure.

Key words: Poly Real Estate Group Co.,Ltd.; Listed Real Estate Companies; Debt; Financing Structure; Effect

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1  引言 1

1.1  选题背景