摘要近年来，互联网企业在中国迅猛发展，互联网企业在国内经济的各个领域均有着出色表现，出现了一批如美团、携程、滴滴打车等大型互联网企业，给人民生活带来了极大的便捷。然而我国的互联网企业的大量出现，一些企业盲目扩张，没有对企业成本进行良好的控制，导致许多互联网企业纷纷破产。在激烈竞争的微利时代，互联网企业争取利润的最行之有效的办法就是降低运营成本。只有通过运营不断降低成本才能树立企业在互联网商贸领域的核心竞争优势，增强企业的国际竞争力，才能使我国互联网企业健康、快速地发展。本文通过旨在通过阅读互联网企业成本控制的相关文献及对我国现有的互联网企业运营成本控制进行分析，找出互联网成本控制存在的问题，提出我国互联网企业的成本控制应采用的策略，希望能为我国互联网企业的发展提供一定的借鉴，以丰富企业成本控制的研究。78948

毕业论文关键词  互联网企业，运营成本，成本控制

毕 业 论 文 外 文 摘 要

Title  Internet companies operating cost control research –– example for ctrip

Abstract Rapid development in recent years, Internet companies in China, the Internet company has outstanding performance in all areas of the domestic economy, appeared a batch of such as Meituan, ctrip, drops large Internet companies such as taking a taxi, has brought great convenience to people's life。 The proliferation of Internet enterprises in China, however, some enterprises blind expansion, not good for enterprise cost control, lead to many Internet companies went bankrupt。 In the fierce competition of meager profit era, Internet companies strive for profit is the most effective way is to reduce operating costs。 Only by operating continuously reduce the cost to set up the enterprise core competitive advantages in the field of Internet commerce and trade, enhance the international competitiveness of enterprises, to make the Internet enterprise healthy and fast development in our country。 This paper is aimed at through reading relevant literature and Internet enterprise cost control to our country existing Internet companies operating cost control were analyzed, and find out the Internet cost control problems, put forward tactics that should be adopted in the cost control of the Internet enterprises in our country, hoping to provide certain reference for the development of the Internet enterprises in our country, with rich research enterprise cost control。

Keywords Internet companies, operating costs, the cost control

目   次

1  绪论 1

1。1  研究背景及意义 1

1。2  研究内容及方法 2

1。3  国内外文献回顾 3

2  互联网企业运营成本控制的相关理论 6

2。1  互联网企业的定义与特点 6

2。2  互联网企业运营成本的涵义与构成 7

2。3  成本控制的概念与方法 8

  3  我国互联网企业运营成本控制现状 10

3。1  互联网企业发展现状 10

3。2  互联网企业运营成本控制现状 11

4  携程公司发展概况 16

4。1  携程公司简介 15

4。2  携程公司的发展历程