摘要：本文运用文献资料法、问卷调查法为主要调查方法，了解了我国高校的羽毛球消费现状；以访谈法跟数理统计法为辅，针对天津市三家高校羽毛球消费状况进行准确的调查，得出结论：天津市三所高校大学生喜爱羽毛球运动的男性人数略高于女性人数，喜爱程度均高于其他体育运动；研究对象中发现几所高校对羽毛球的感知并不是很高，只是开放了低年级的公选课；实物型、观赏型以及参与型羽毛球消费为调查对象的主要消费形式；影响调查对象的消费因素中，个人兴趣因素以及家庭经济状况为主要影响消费因素，高校校园环境因素、网络媒体以及国内的羽毛球中展现出的明星影响因素为辅要因素等。通过综上调查结果，笔者结出以下建议：天津市各高校应转变教育理念，充分发展校园环境优势；联合相关部门机构，树立大学生合理的消费理念；筹办资金专门开设助贫筑梦的校园体育活动形式；积极开放体育场馆设施，建设良好的的羽毛球校园环境，引导高校大学生积极参与到羽毛球运动来，进而促进大学生的体育生活质量及氛围。

关键词：天津市；高校大学生；羽毛球消费；

Some universities in Tianjin university badminton consumption present situation investigation and study

Abstract：In this paper, the author studies the method of literature data and the survey method, and learns the status quo of badminton consumption in different parts of China and universities. To interview method and mathematical statistics is complementary, three for the investigation of the tianjin university badminton consumption accurately survey, draw the conclusion: tianjin three college students love badminton the number of men than women, liking were higher than other sports; The study found that several universities had a low perception of badminton, and only opened the lower grades. Physical, ornamental and participative badminton consumption are the main forms of consumption for the investigation. Consumption influence factors of research object, the personal interest factors, and family economic conditions as the main factors influencing the consumer, the campus environment factors, the network media and domestic badminton brought the influence factors is complementary to the stars of the factors. Based on the results of the survey, the author makes the following Suggestions: the universities in tianjin should change the idea of education and fully develop the advantages of campus environment. To jointly establish the rational consumption concept of university students;  Actively  open sports facilities, the construction of good badminton campus environment, guide college students to actively participate in the badminton, to promote students' quality of life and sports atmosphere.

Keywords: Tianjin ; College students; Badminton consumption;

目 录

0前言 1

1国内外研究现状 1

1.1国外研究现状 1

1.2国内研究现状 2

2研究对象与研究方法 4

2.1研究对象 4

2.2调查对象 4

2.3研究方法 4

2.3.1文献资料法 4

2.3.2访谈法： 4

2.3.3问卷调查法： 4

2.3.4数理统计法： 5

3研究内容与结果分析 5

3.1天津市部分高校大学生羽毛球开展情况调查