- 上一篇：企业绩效考核文献综述和参考文献
- 下一篇：农村留守老人文献综述和参考文献
[26]Monroe,K.B. Pricing-making Profitable Decisions [M]. New York: McGraw-Hill,1991:59-65.
[27]Butz Howard E.Jr.and L.D.Goodstein. Measuring Customer Value:Gaining the Strategic Advantage[J]. Organizational Dynamics,1996,24:63-77.
[28]Sha Yang,Greg M.Alien by Geraldine Fennell.Modeling Variation in Brand Preference:The Rolesof Objective Environment and Motivating Conditions [J]. Marheting Science,2002,21(1),14-31.
[29] Sweeney,C.Jillian,Soutar,N.Geoffrey. Consumer Perceived Value:The Development of a Multiple Item Scale[J]. Journal of Consumer Research,2001,77:203-220.
[30] Flint D J,Woodruff R B,Gardial S F. Exploring the Phenomenon of Customers’ Desired Value Change Business-to-Business Context [J]. Journal of Marketing,2002,(66):102-107.
[31] Z Chen A,Dubinsky.A. Conceptual Model of Perceived Customer Value In E-Commerce:A preliminary Investigation[J]. Journal of Psychology and Marketing,20(4),2003.
[32] Sheth,Jagdish N.,Newman,Bruce I.,Gross,Barbara L. Why We Buy What We Buy:A Theory of Consumption Values[J]. Journal of Business Research,1991,22(2).
[33] Roger,J.B. Market-based Management:Strategies for Growing Customer Value and Profitability [M]. New York:Prentice-Hall,1997.