大学生网购现状及发展趋势探究
毕业论文关键词： 大学生；网购；发展趋势
Research on current Situation and Development trend of College Students online shopping The students of Normal University as Example
Abstract:Today's college students are like the pursuit of new and interesting things, the pursuit of fashion personality, come very naturally become one of the main force of online shopping. In order to understand the status of college students online shopping more clearly and to explore its development trend, this paper uses the form of questionnaire investigating a series against the Zhoukou Normal University students, combined with questionnaire analysis and comprehensively objectivity, finally obtains the rapid expansion of the scale of college students online shopping, gender differences, the specific situation of various types of online shopping goods, online shopping consumption ability is not high, commodity price and quality and the seller of credit on College Students' online shopping behavior factors, and the influence on college students in online shopping and in view of the above analysis results, combined with the actual development trend of college students online shopping to make online shopping will replace the traditional way of shopping and college students will gradually become boldly predicted online shopping consumer strength potential army.
Key Words: College student；Online shopping；Trend in development
摘 要 1
Abstract 1
一、大学生网购背景概述 2
（一）互联网技术高速发展的产物 2
（二）网购商品优越性的体现 2
二、从师范学院学生网购看大学生网购现状 3
（一）师范学院学生网购调查结果分析 4
（二）大学生网购现状分析 9
三、网购对大学生的影响 11
（一）网购对大学生的正面影响 11
（二）网购对大学生的负面影响 12
四、大学生网购发展趋势的思考 14
（一）网购将在大学生校园逐步取代传统购物方式 14
（二）大学生将逐步成为网购的生力军 15
参考文献 16
附录 18
大学生网购现状及发展趋势探究以师范学院学生为例
一、关于大学生网购背景概述
在互联网普及的今天，网络购物的兴起，正悄然改变着人们的生活方式。由于大学生接触网络比较多，网购这一新兴的购物方式也迅速的被大学生熟知，大学生作为没有固定收入的消费群体，丰富多样且价格便宜的网购商品更加适合大学生这样的消费群，因此网购这一价格便宜，交易便捷时尚的购物方式越来越受到大学生的青睐。为了清楚了解大学生网购的背景，本文从网购发展背景和网购商品的优越性两个方面做出解答。
（一）互联网技术高速发展的产物
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