地市级民生新闻节目《社会零距离》发展对策研究
毕业论文关键词：地市级民生新闻节目；存在问题；发展对策
A Study of the City Civic New problems and Development Countermeasures of Research
—for Example Rizhao Television “Social Zero Distance”
Abstract: in 2002, “Nanjing zero distance” fired local TV stations in Jiangsu radio and television on the civic new is the first shot, from then on, this kind of news program with its brand-new Angle of view, the distinct characteristics of each prefecture-level TV popular throughout the country quickly. But in recent years, the civic new city of the market is saturated, the survival and development of civic new has received the unprecedented challenge. Aiming at the national level development level of the civic new programs and main characteristics of research, through to Rizhao television civic new “social zero distance” of the investigation and study, analyses the universal problems existing in the prefecture and the city of civic new, “the host region coverage is unbalanced, and lack of characteristic, news report, supervision and lack of strength, news content high repetition rate”, etc, on the basis of this puts forward the city of civic new benign development of effective measures, such as reconstruction farmers say, strengthen host charm shape, build news content differentiation competitive strategy, add new interactive platform.
Key Worlds: the city of civic new; the problem; development countermeasures
目 录
摘 要 1
Abstract. 1
一、地市级民生新闻节目的生存现状 2
（一）地市级民生新闻节目的发展水平 3
（二）地市级民生新闻节目的主要形式 7
二、目前民生新闻节目存在的主要问题 9
（一）报道范围不平衡 9
（二）主持人评论缺乏深度 10
（三）新闻报道缺乏监督力度，对政府部门报喜不报忧 10
（四）新闻内容重复率高，报道不深入 11
三 、地市级民生新闻节目的良性发展举措 12
（一）平衡城市区域之间的报道，重建农民话语权 12
（二）提高主持人评论水平 13
（三）利用自身影响力，加强舆论监督 14
（四）构建新闻内容差异化竞争策略 15
（五） 增加新的互动平台 15
参考文献 17
地市级民生新闻节目发展对策研究以日照电视台《社会零距离》为例
改革开放以前，国内有限的100多家新闻媒体大多是时政新闻、会议新闻先进人物事迹的报道，“硬新闻”充斥了各家电视台。2002年1月1日《南京零距离》的开播“被认为开创了民生电视新闻的先河。” 此后各地的民生新闻节目借助电视媒体迅速扩张。然而，在媒介的商业特征日益凸显的今天，一些电视从业人员盲目追求收视率，民生新闻节目内容风格一求软等诸多问题凸显出来，扭曲了民生新闻报道的初衷。
下一篇：电视娱乐类节目的品牌建设研究