新媒体时代益智类电视节目的突围创新《汉字英雄》
The new media era produced television’s breakthrough innovation
——such as the hero of Chinese characters
Abstract: the new media development progresses day by day, the traditional media such as TV media development situation is not as good as new media.How to open the way to the program innovation for more wide development is becoming more important.The program itself and the new media to seek cooperation so as to stimulate the vigor of innovation.This paper in a television quiz show as the breakthrough point, to new media and TV media cooperation founded by educational programs "heroes" of Chinese characters as the typical example, find out the reasons for the success of the program through the helpful attempt to obtain, to the show alone experience summed up the educational class television program is available for reference to absorb the common experience, the significance of thinking can help TV quiz show in seeking innovation and full media cooperation to gain more experience.
Key Words: New media；Quiz show；Hero of the Chinese characters
目 录
摘 要 1
Abstract 1
一、新媒体及益智类电视节目概述 2
（一）新媒体概述 2
（二）益智类电视节目概述 3
二、新媒体时代《汉字英雄》节目的突围与创新 4
（一）跨媒体合作突破媒介壁垒 4
（二）文化益智节目的品牌定位 5
（三）寓教于乐的节目氛围 6
三、《汉字英雄》节目成功的原因探析 7
（一）超前理念创造长久价值 7
（二）内容创新赋予节目竞争力 8
（三）高新技术助力节目完美呈现 9
四、《汉字英雄》对益智类电视节目创新的启示意义 10
（一）扬长避短，发挥优势 10
（二）联合新媒体，扩大影响力 11
（三）内容为王，深度创新 11
参考文献 13
新媒体时代益智类电视节目的突围创新——以《汉字英雄》为例
就当下我国媒体行业的发展现状来看，以互联网为主的新媒体行业发展势头正劲，以电视媒体为首的传统媒体在激烈的竞争下遭遇瓶颈。益智类电视节目作为电视节目中比较具代表性且具有足够发展空间的节目类别，在内容打造和寻求创新的道路上需要做更多的努力。想要得到有益的经验，除了要把握相关基本概念，还要有优秀的课借鉴的案例来做参考。《汉字英雄》作为益智类节目在新媒体时代下做出优秀成绩并能够从中汲取经验的经典案例，也值得深入探索其特点和成功原因。
一、新媒体及益智类电视节目概述
探索新媒体时代电视益智节目的创新之路，首先要对新媒体和益智类电视节目的概念、发展历程和发展现状有一个宏观的了解，以下就针对这些内容做一概括。