摘要我国的电视综艺娱乐节目经过近三十年的发展，对我国社会的影响越来越大。随着我国电视媒体的快速发展，电视综艺类节目已经发展成为除新闻类节目之外受众最关注的节目类型之一，其不仅具备了电视媒体的娱乐功能，而且还蕴藏着巨大的潜在经济价值，它的创新与良性发展对于我国未来的电视媒体发展而言，具有无可替代的存在价值和意义。与此同时，我们也应该意识到，我国的电视综艺类节目的发展从起初的综艺舞台类到目前最流行的《中国好声音》，整个过程中也频频出现出了一些问题，如同质化和低俗化倾向较为严重，其对我国电视媒体的有序发展产生了一定的阻碍作用。基于此，笔者就我国电视综艺节目的新思路进行了分析探讨，以期探寻其健康发展之路。67774

毕业论文关键词：创新；综艺节目；中国好声音

Abstract China's TV variety entertainment programs after nearly 30 years of development, has more and more influence to our country society. Along with the rapid development of China's TV media, TV variety show has become except news program audience is one of the most focus on program types, it not only has the function of TV media of entertainment, but also there is a huge potential economic value, its innovation and positive development for the future of TV media development in our country, has irreplaceable value and significance. At the same time, we should also realize that the development of China's television variety shows variety stage class from the beginning to now the flow lines of "Chinese good voice", the process also flashed out some problems, such as homogeneity and vulgarization trend is relatively serious, its orderly development of China's TV media produced certain effect. Based on this, author of China's TV variety show the new train of thought has carried on the analysis discussion, in order to explore the road to healthy development. 

Key words: Innovation; Variety show; The Voice of China

目  录

摘    要 1

Abstract 1

一、电视综艺类节目概况分析 2

（一）电视综艺类节目的内涵和特点 2

1、电视综艺节目的内涵 2

2、我国电视综艺类节目的特点 3

（二）我国电视综艺类节目的发展历程 4

1、综艺晚会时期 4

2、游戏时期 4

3、益智博彩时期 5

4、第四阶段——“真人秀”时期 5

二、我国电视综艺类节目的同质化现状及发展思路 5

（一）我国电视综艺节目的同质化现象 5

1、我国电视综艺节目的节目类型的同质化 6

2、我国电视综艺节目的内容同质化 6

（二）我国电视综艺节目的同质化现象发展思路 7

1、关注受众需求 7

2、差异化发展道路 7

三、我国电视综艺类节目的低俗化现状及发展思路 8

（一）我国电视综艺节目的低俗化现象 8

1、我国电视综艺节目的娱乐低俗化