the user. Its usefulness as a framework does not depend on other frameworks.

Goffman states that there are two distinctions within primary frameworks: natural + social. Both play the role of helping inpiduals interpret data. So their experiences can be understood in a wider social context. The difference between the two is functional.

Natural frameworks identify events as physical occurrences taking natural quote literally and not attributing any social forces to the causation of events. Social frameworks view events as socially driven occurrences, due to the whims, goals, and manipulations on the part of other social players (people). Social frameworks are built on the natural frameworks. These frameworks and the frames that they create in our  communication  greatly influence how data is interpreted, processed, and communicated. Goffman’s underlying assumption  is that inpiduals are capable users of these frameworks on a day to day basis.来!自~优尔论-文|网www.youerw.com

Framing is in many ways tied very closely to  Agenda Setting theory. Both focus  on how media draws the public’s eye to specific topics – in this way they set the agenda. But Framing takes this a step further in the way in which the news is presented creates a frame for that information. This is usually a conscious choice by journalists – in this case a frame refers to the way media as gatekeepers organize and present the ideas, events, and topics they cover.

Framing is the way a communication source defines and constructs a any piece of communicated information. Framing is an unavoidable part of human communication – we all bring our own frames to our communications.

3. Introduction to Tu’s Winning  the  Nobel Award

Karolinska Institute announced in Sweden 5th October 2015, the 2015 Nobel Prize in Physiology or Medicine awarded to the Chinese female pharmacologist Tu Youyou, and two other Japan and Ireland's scientists, in recognition of the achievements they have made in the treatment of parasitic diseases. Tu is regarded as "Artemisinin Mother".