Abstract The phraseology of business correspondence is distinguishingly precise and normative. There are all kinds of terminologies in business correspondence which is often used. To use these terminologies correctly in writing the correspondence is of great importance and has great impact on whether the business is successful or not. The price is one of the most important factors in foreign trade negotiations and is the vital factor in the foreign trade correspondence contacts. There are different ways to express price in English business correspondence. This article focuses on the different expressions of price in different contexts. Besides, the pragmatic principles these different expressions reflect is also analyzed in order to reach the purpose to help the beginner of the foreign business. 69707
Keywords: Business Correspondence; Expressions of Price; Principles of Pragmatics
摘要外贸函电用语有其特殊的精确性及规范性,其中包含许多常用的专业术语,写作过程中这些专业术语运用与否对业务成败有着极其重要的影响;因此如何明确在电函中各种特殊词汇的使用就显得尤为关键。在外贸谈判中,价格是买卖双方谈判的重中之重;在外贸函电的交互往来中,“价格”是时常被提及的至关重要的因素。而“价格”一词在英文函电有很多不同的表达方式,本课题欲通过分析这些不同的表达方式,并深入分析这些不同的表达方式所适用的语境和特殊搭配,联系实例分析其精确合理的使用方法,以期达到帮助初步接触外贸函电相关学习的学生正确使用这多种表达方式。
毕业论文关键词:外贸函电; 价格表达方式,语用原则
Contents
1. Introduction 1
2. Literature Review 1
2.1 The feature of international business correspondence…....…..…..1
2.2 Different expressions of the word “price” and different language environment.….…3
3. The significance of using these different expressions 9
3.1 To incarnate the preciseness and accuracy of language…..…9
3.2 To incarnate the cooperative principle of language…..…..…..…10
3.3 To incarnate the economic principle of language….................…11
4. The skill of using these different expression 12
4.1 For the seller 12
4.2 For the buyer 12
4.3 For both of the two sides 13
5. Conclusion 13
Work Cited…....15
1. Introduction
Foreign trade is one of the world’s new development industries, and the foreign business correspondence is an important means of our foreign trade relationship. Foreign trade correspondence building customer and business relationship, inquiry, offer, counter-offer, ordering, receiving, contract, packing, shipment, payment, settlement, insurance, commodity, inspection, claims, agent, arbitration and so on. The business correspondence plays a very important roll in these special forms of foreign trade, as well as the economic and technological cooperation. Therefore, learn to accurately write a business correspondence is one of the most important skills for International trader. This article focus on the word “price” and is also going to study and analyze the different expressions of the word “price” and the use of those different expressions in different context. In order to help those who just begins with the work as an International trader, this article will show how to properly use these different expression.