Abstract Culinary tourism is defined as an unforgettable and unique culinary experience and the culinary tourism advertising is brochures or WebPages designed elaborately by travel organizations and agencies to promote the delicacies of the tourist destinations。 73367

Based on the theoretical framework of Conceptual Metaphor Theory, this paper makes an attempt to determine what food-related metaphors are used by copywriters in culinary tourism advertising texts written in English。 The research reveals that found in the context of culinary tourism advertising texts are TOURIST DESTINATIONS ARE FOOD metaphor and three sub-metaphors, TRAVELLING IS TASTING/EATING FOOD, EXPERIENCING NEW THINGS IS TASTING FOOD, and CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING。

Keywords: Conceptual Metaphor Theory; culinary tourism advertising; food-related metaphors

摘要美食旅游被国际旅游协会定义为令人难以忘怀独一无二的饮食体验。美食旅游广告是由旅游组织和旅游社精心设计，宣传旅游目的地美食的网页和手册等促销语篇。 课题以概念隐喻为理论基础，美食旅游广告为研究对象，研究此促销语篇的食品隐喻，说明概念隐喻强大的说服功能，吸引潜在的旅游者到广告中的目的地旅游。

毕业论文关键词：概念隐喻理论；美食旅游广告；食品隐喻

Contents

1。 Introduction 1

2。 Literature Review 1

2。1 Conceptual Metaphor Theory 1

2。2 Topic-triggered Metaphors in Discourse 3

2。3 Previous studies on Conceptual Theory at home and aboard 4

3。 Methodology 7

4。 Food Metaphors in Culinary Advertisement 7

4。1 TOURIST DESTINATIONS ARE FOOD 7

4。2 TRAVELLING IS TASTING/EATING FOOD 8

4。3 EXPERIENCING NEW THINGS IS TASTING FOOD 9

4。4 CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING 9

5。 Conclusion 10

Works Cited 12

1。 Introduction 

International Culinary Tourism Association describes culinary tourism as “the pursuit of unique and memorable eating and drinking experiences” promoting all types of gastronomic adventures。 This kind of tourism has now become extremely popular because local cuisine is often believed to be one of the most motivating factors in choosing a tourist destination。

Culinary tourists want to be informed in advance about the culinary attributes of a region they are travelling to, and they carefully plan their trips on the basis of promotional material available in print and online media so they can experience local cuisine in full。 In other words, as tourists are increasingly beginning to absorb not only “the sights and sounds” of their travel destinations but also engage in various food-related activities, national tourist organizations and independent travel agencies should carefully design their tourist web sites and brochures in a highly persuasive way, so that they make a profound effect on prospective travelers, urging them to visit the places mentioned therein。论文网

The study is intended to examine the conceptual FOOD metaphors in English which are used in promotional discourse, especially the discourse of culinary tourism, which advertises travel destinations where tourists can experience the food of a country or region。

2。 Literature Review