《玩转山海经》书籍设计说明

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摘要中国传统文化与现代都市快节奏生活产生了脱节，对于青少年来说传统文化更加显得陌生，为了让艰涩难懂的文言文能让青少年所接受，并且可以在阅读的同时参与游戏，与山海经的上古神话人物互动，增加阅读学习的趣性，达到寓教于乐的目的，因而选择设计了这本多功能的书籍。48715

这本书不仅具有传统书籍的阅读功能，而且还可以涂色，拉页剪切下来后可以做成游戏牌，并附带有棋子的纸盒结构，经过简单的剪切和粘贴，可以组成一副中国象棋。在游戏过后，还可以将它们收纳在相配的纸盒里。摒弃了传统书籍只能阅读的枯燥无，使读者更好的参与其中，在不知不觉中理解接受中国传统文化的魅力。

毕业论文关键词山海经；插图；游戏牌；棋子

Book Design For Legends of Mountains and Seas design brief for Legends of Mountains and Seas through the operation

Abstract Nowadays, there is a gap between the Traditional Chinese culture and the quick rhythm of the modern life. Under this type of life style, people pay less and less attention to the Traditional Chinese culture, especially teens are much less familiar with it. In order to attract teens to accept and know the ancient prose which is difficult to understand, this multi-function book was designed. The primary goal of this book is ‘Fun and Learn’ which means enjoy the game to inspire the interests of teens to the ancient prose and make their willing to learn rather than be-forced to learn.

This book not only contains the reading function as the traditional book contains but also can be coloured by the reader. The leaflet can be cut to make cards. Additionally, this book contains the package structure of chess. The reader needs to cut and make a whole set of Chinese chess by themselves. After gaming, the inpidual cheese can be kept in a well-designed box to prevent losing any chess. Taken together, this book gets rid of the dull when reading a traditional book, attracts the reader and make them enjoy themselves, and the most important part is to understand and accept the charm of the Traditional Chinese culture.

Key words Legends of Mountains and Seas, Illustration, playing cards，chess pieces

摘要.2

引言.4

一.设计定位4

1.1市场调查研究.4

1.2相似书籍分析.5

1.3产品定位.6

1.4目标人群定位.,.7

二.设计展开7

2.1封面设计.7

2.2插画设计.9

2.3游戏牌和棋子设计10

2.4周边设计11

2.5海报设计11

2.6最终设计成果.,,,,,.,12

三．总结12

谢辞13

参考文献13

引言中国传统文化及设计元素在当今社会里，虽然越来越被人们重视，并且在不断需求现代感和设计感。但给人印象却仍然有些老旧，极具特色和美感但是不能充分融入现代社会。让中国传统文化呈现出青春活泼的同时与时代审美找到契合点, 并且让青少年体会阅读的乐趣，在玩游戏中吸收传统文化的精华，是此次毕设的要出发点。

《玩转山海经》书籍设计，将目标人群定位10至25岁具有想象力年轻活泼的群体，由于年幼，满篇都是文字的书对他们来说并没有吸引力，增加书籍的趣性显得十分重要。这本书的设计力求趣性但是并不完全脱离传统元素，造型采用中华一脉相承的审美与制式,源^自#优尔\文-论|文]网}www.youerw.com：形制方正，外观简约。插画丰富活泼，可以边阅读边涂色，游戏牌的规则简单，玩起来轻松有趣，中国象棋更具传统特色。让阅读变得开心富有创造力。