摘要卡通形象是一种特殊的艺术表现形式。在经济全球化的背景下越来越频繁的出现在设计中，外来文化不断充斥着中国市场。因此在强烈的外国卡通势利强烈的冲击下寻找出本土的、代有中国民族特色的卡通形象就显得十分重要了。我国有着五千年的摧残文化，不乏成熟且耐人寻的素材。八仙的题材就是其中的一段佳话。八仙的故事源自于本土道教，讲的是八位神仙有人转化为神仙拯救苍生，惩恶扬善的故事。每个人物都代表着不同阶级、不同层次、有着鲜活的性格，更贴近于现实生活。他们有着凡人的情感以及神仙的能力，是古代人们对生活平安及顺利的向往。因此本文以道教传说故事中的八仙为核心，对其形象进行整合后进行卡通化设计，将此同时运用到生活当中。使其更贴近现代人的生活。63579

关键词  八仙  卡通形象  传统  应用设计

毕业论文 外 文 摘 要

Title    Cartoon Image of the Eight Immortals and Application Design                      

Abstract

The cartoon image is a special form of artistic expression. In the context of economic globalization, the emergence of more and more frequently in the design, alien culture constantly inundated with the Chinese market. Snobbish strong impact of strong foreign cartoon look out for the local community, on behalf of the Chinese national characteristics cartoon image is very important. China has five thousand years of destruction of culture, there are many mature and thought-provoking material. The theme of the Eight Immortals is a story. The story of the Eight Immortals from the local Taoist, is about eight gods was transformed into gods save the common people, the story of good and evil. Each character represents a different class, different levels, has a fresh character, closer to real life. They have the emotions of the people and the gods of ancient people living safely and smoothly yearning. This paper as the core of the Eight Immortals of Taoist legend, cartoon design integrated its image, this also applied to life. To make it closer to modern life。

Keywords  The eight immortals  Cartoon image  Traditional  Application design

1  绪论 1

1.1  课题研究的背景 1

1.2  课题研究意义 1

1.3  设计原则和具体实施办法 1

2  设计背景分析 3

2.1  八仙的由来 3

2.2  “八”的文化意义 3

2.3  法宝的吉祥寓意 4

3  国内卡通形象设计市场的现状 5

3.1  缺少原创性 5

3.2  不恰当的效仿 5

4  形象设计的过程 6

4.1  八仙形象设计的理念 6

4.2  设计过程及修改 7

4.4最终形象确立 10

5  八仙卡通形象的具体设计 13

5.1  卡通风格设计 13

5.2  设计元素的运用 15

5.3  色彩设计 18

6  八仙卡通形象的应用方向 19