摘要：售楼处，作为现如今展示楼盘形象的重要场所，不仅是接待购房者、洽谈业务的地方，还是现场广告宣传的主要工具，通常也是楼盘的实际交易地点。售楼处从建筑外观到室内设计都承载了太多的功能性与审美性，作为直接影响客户第一视觉效果的售楼处设计，形象必须突显，反映房地产的特点，同时鼓励客户良好的心理体验，增强购买欲望。本文通过介绍售楼处的设计风格，引出售楼处的形成及其发展，同时也介绍了在经济飞速发展的今天，售楼处对我们生活的影响。本文将重点论述新城璞樾门第售楼处的室内空间设计，从案例地理位置、企业文化、设计风格等方面进行阐述。将传统的中式风格元素与现代装饰审美趋向碰撞在一起，使售楼处设计在不失传统原色的前提下尽显时尚，发展成为了集中式、现代于一体的“现代”中式风格。71771

毕业论文关键词： 售楼处；风格；空间设计；装饰艺术

Discussion on the Decorative Style in the Design of Sales Office

——A Case Study of the Interior Design of the New Town 's PuYue Gate

Abstract：Sales offices, as the real estate image display the main place, not only the reception, business negotiations, or the main tool for on-site advertising, usually the actual trading location. Sales offices carrying too much functionality and aesthetics from the architectural appearance to the interior design. As a direct impact on the customer's first visual effects of the sales office design, the image must be highlighted, reflecting the characteristics of real estate, while inspiring customers a good psychological experience, enhance the desire to buy. Through the introduction of the design style of the sales offices, this article leads to the formation and development of the sales offices, but also introduced the rapid development of the economy today, the sales office on the impact of our lives. Focusing on the sales office of the interior space design, from the geographical location, corporate culture, design style and other aspects of elaboration. The traditional Chinese style and modern decorative aesthetic tend to crash together, so that the design without losing the traditional primary colors under the premise of filling the modern, developed into a centralized, modern and integrated "Modern" Chinese style.

KeyWords：Sales offices；Style；Space Design；Decorative Arts

目  录

一、售楼处设计概述  1

  （一）售楼处的产生与发展 1

  （二）售楼处的功能需求  1

二、室内设计风格类型与发展 3

三、现代中式风格与售楼处设计4

（一）现代中式风格简介 4（二）天津生态城售楼处中式风格分析4

（三）杭州柏悦酒店风格分析 5

四、现代中式风格在室内设计中的应用——以新城璞樾门第售楼处室内设计为例 6

  （一）新城璞樾门第售楼处项目概述6

   1、售楼处地理环境 6

   2、新城企业文化 6

  （二）新城璞樾门第售楼处设计原则 7

  （三）新城璞樾门第售楼处设计理念 7

  （四）新城璞樾门第售楼处设计流线7

五、结语  9

一、售楼处设计概述

售楼处的设计首先要考虑客户定位，在设计前首先要先分析客户群体，并精确定位，然后要明确设计装饰风格，我所设计的此售楼处采用的是现代中式设计风格。中式风格结合了中国传统文化和装饰元素，中式装饰风格深受大家喜爱，目前在国内设计案例中已经屡见不鲜。论文网