摘要：如今文化交流频繁，剪纸艺术馆的未来是机遇和挑战并存的。自由的媒体平台、更丰富的设计手段和多渠道的展示空间都为艺术馆的发展带来了便捷，但是新兴文化正流行，剪纸艺术馆面临挑战，需要改进自己的品牌形象以更好地服务于大众。83909

本课题从剪纸艺术的传承与保护的角度出发，解读剪纸艺术馆面临的机遇与挑战，在分析剪纸艺术馆对文化传承所起到的作用的基础上，明确了对艺术馆视觉识别系统进行全面设计的必要性。总结国内外剪纸艺术馆VI设计的研究现状，通过案例和资料分析相结合的方法,从标志的构成元素和表现手法等方面归纳艺术馆VI设计的特征和规律，进而发现艺术馆VI设计的设计趋势，对其进行分析，并确定课题设计目标：需体现艺术馆的文化和宗旨，以及视觉动态形象设计和沟通互动的新理念和新创意。

毕业论文关键词  剪纸艺术馆  VI设计  设计文化   

毕 业 论 文 外 文 摘 要

Title    The VI Design of Shi's Paper-Cut Art Museum           

Abstract Nowadays,cultural exchanges are frequent,paper cutting art museum of the future is both opportunities and challenges。Free media platform, more rich design tools and many channel display space for the development of the art museum has brought convenience,but the emerging culture is in fashion,paper cutting art museum faces challenges, the need to improve their brand image in order to better serve the public。

This topic from the perspective of the inheritance and protection of paper-cut art,understanding the opportunities and challenges faced by the paper-cut art museum,on the basis of the analysis of the function of the paper-cut art museum to the cultural inheritance,the necessity of the overall design of the visual recognition system of the art museum is defined。Summary of domestic and international paper cutting art museum VI design research status,a combination of case and data analysis,the characteristics and rules of VI design in art museum are summarized from the aspects of the composition elements and expression methods of the logo,and then found the Art Museum VI design trends, analyze and confirm the design goal of the project:reflect the culture and purpose of art museum,and visual dynamic image design and communication and interaction of new ideas and new ideas。

Keywords  Paper-cut art museum  VI design  Culture design

目   录

1  绪论  1

1。1  选题的背景及意义  1

1。2  国内外研究现状  2

1。3  研究方法与手段  3

1。4  研究内容与框架  3

2  剪纸艺术馆VI设计的调研及前期分析  4

2。1  剪纸艺术馆概况  4

2。2  剪纸艺术馆主要职能及社会影响  5

2。3  剪纸艺术馆的市场调查分析  6

2。4  剪纸艺术馆VI设计的发展趋势  7

3  剪纸艺术馆VI设计分析  8

3。1  剪纸艺术馆标志设计的特点与规律  9

3。2  剪纸艺术馆视觉衍生品设计  10

4  石氏剪纸艺术馆VI设计方案及应用  12

4。1  石氏剪纸艺术馆VI基础部分设计  12

4。2  石氏剪纸艺术馆VI应用部分设计  12

结论  14

致谢  15

参考文献16