摘要 近几年间，互联网云技术获得了很大的进步，互联网加也越来越火热，加上人们对于自我健康管理的看重和对医疗服务一体化流程的需求，同时政府又接连推出了一系列对互联网医疗有利的政策，让创业者纷纷投入这个潜力与竞争力并存的市场，互联网医疗行业持续一段时间的迅猛发展。但是，由于资源整合模式发展不够健全，存在横向整合基数大纵向整合流程长的问题，同时天天都在进行的“医改”政策上的约束，使得互联网医疗行业如今遭遇瓶颈时期，至今还是没有非常成型的互联网平台。要想让人们全面接受医疗用互联网的方式来呈现，并且对互联网医疗的相关平台有较强的信任度，这是需要有一个成功的例子来作为表率以深入人心的，可以说需要一个漫长的过程。真实地切入用户的需求“痛点”。本文基于资源整合的视角，利用文献分析与案例分析法，通过对当下互联网医疗平台的模式进行分析，得出主流互联网医疗平台流行的三种资源整合模式：1。医疗信息资源整合2。医生资源整合3。服务资源整合。同时在对市场的研究和分析的基础上提出对资源整合模式的优化，在政府“分级诊疗”“多点执业”等政策对互联网医疗的支持下，以横向整合-大而全、纵向整合一体化闭环式为方向，希望能为互联网医疗平台资源整合模式优化提供参考。89402

毕业论文关键词：互联网医疗； 资源整合； 一体化服务； 分级诊疗； 多点执业 

  In recent years, the Internet cloud gained great progress, the Internet is becoming more and more hot,来自优Y尔L论W文Q网wWw.YouERw.com 加QQ7520~18766 plus the value of self health management for people and the demand for medical services integration process, at the same time the government has launched a series of Internet in medical favorable policy, let the entrepreneur have into the \"hot\" of the market, the Internet rapid development of medical industry for some time。 However, due to resource integration model and imperfect development, horizontal consolidation base large vertically integrated process problems, at the same time every day on the policy of \"reform\" of the constraints on, Internet medical industry has encountered the bottleneck period, is still not very molding Internet platforms。 To make people fully accept, presented the way of the Internet for medical use, and medical related platform of the Internet has strong trust, it is need to have a successful example for example to thorough popular feeling, needs a process, so to speak。 Truly \"pain points\" into the user's demand。 This paper, based on the perspective of resources integration, the use of literature analysis and case analysis, through the analysis of the model of medical Internet platform, it is concluded that the mainstream popular Internet medical platform three resources integration patterns: 1。 The medical information resources integration (2) the doctor resource integration (3) service resource integration。 At the same time on market research and analysis of the optimization of resource integration model is proposed on the basis of, in the government \"grading diagnosis\" \"more professional\" policy of Internet medical support, such as horizontal consolidation - large, vertically integrated integration as the direction, hope can offer reference for Internet medical platform resource integration model optimization。源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766

  Keyword: Internet health care; resource integration; integrated services; grading diagnosis and treatment

目录 

1。引言 3

1。1研究的背景和意义 3