职业旅行策划师的培训与开发问题研究
毕业论文关键词: 职业旅行策划师；旅游从业者；培训与开发
Analysis on Professional Tour Designer Role's Training and Developments
Abstract Currently, there is an explosive growth in tourism industry。 Professional tour designers are the innovation professionists who satisfy the demand for the rapid growth of tourism industry are the most urgent demanded。 At the moment, none of any institutions or universities have the developed curriculum on professional tour designer role。 This essay gives the analysis of professional tour designer which is an emerging occupation。 This detailed analysis is carried out to give an analysis on the demand of training and development from the aspects of the industry, occupation, inpidual and the society, and also gives analysis on the situation of supply to the market。 It is discovered that the current supply does not satisfy the demand。 In this case, it is proposed several specific methods and contents for the matters of training and development course of professional tour designers, which include but not only the course of qualification certificate establishment, but also to improve the organisation's internal training on tour designing skills, and to open new relevant curriculum in universities。
Keywords: Professional travel planner；Tourism practitioners；Training and development
目 录
0引言 2
1旅行策划师的诞生背景 2
2旅行策划师的相关概念 3
2。1旅行策划师的职业定义 3
2。2旅行策划师的岗位说明书 4
2。3旅行策划师的职业功能 5
3旅行策划师的培训与开发需求分析 6
3。1行业层面的培训与开发需求分析 7
3。2工作层面的培训与开发需求分析 8
3。3个人层面的培训与开发需求分析 9
3。4社会层面的培训与开发需求分析 9
4旅行策划师培训与开发的供给现状及存在的短板 10
4。1供给现状 10
4。2旅行策划师培训与开发供给存在的短板 11
5旅行策划师开展培训与开发的建议 12
5。1企业层面的对策 12
5。2行业层面的对策 13
5。3政府层面的对策 13
5。4高校层面的对策 14
结论 15
致谢 16
参考文献 17
职业旅行策划师的培训与开发问题研究
0 引言
2015年，国家密集发布了关于发展旅游业的政策性文件，新的旅游景区、新的旅游业态纷纷涌现，形成了经济产业中最具活力的朝阳产业，有力的拉动了社会经济的提升。但旅游产业在快速发展的同时，旅游的专业人才出现了严重缺失的状况。论文网
过去十年，中国境内对于旅游路线的开发与旅游从业者的调配都是基于固有资源为导向，中国旅行消费市场正进入全新阶段，越来越多的旅行者期望以自己的喜好和需求进行一次旅行。我们越来越需要以旅行者的体验价值为主导进行旅行活动流程的设计。而旅游行业中，缺少具有以游客需求为价值导向的线路开发能力的相关人才——旅行策划师。
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