摘   要 随着中国人均生活水平的提高，居民的教育支出占比逐步提高，但由于国内现有教育资源分布不均的现状，在线教育成为K12阶段学生学校学习外强有力的补充。庞大的用户基础和良好的付费习惯给K12在线教育的发展打下了良好的基础，K12在线教育的发展和前景都十分可观，对更加适应中国发展现状的K12在线教育内容需求强烈。因此对国内K12在线教育的内容分类研究十分重要。90475

    本文通过查阅国内外相关文献，研究K12在线教育发展历程及国内在线教育行业现状——行业规模、内容分类、主流企业等，以“学而思网校”、“猿题库”、“掌门一对一”等具有内容代表性的国内主流企业作为案例，通过商业画布等分析工具进行案例对比、分析其商业模式的优劣势，总结国内K12教育行业的内容细分现状，使K12在线教育各细分领域的优劣势更加清晰明显。

Abstract：With the improvement of living standards of Chinese residents, the proportion of residents' education expenditure gradually increased, However, due to the uneven distribution of educational resources in China, online education has become a powerful supplement to K12 students' school learning。 The huge user base and good payment habits have laid a good foundation for the development of K12 online education。 K12 online education and development are very promising。 There is a strong demand for K12 online education content which is more suitable for China's development。Therefore, it is very important to study the content classification of K12 online education in China。

This paper examines the development process of K12 online education and the current status of domestic online education industry by consulting relevant literature both at home and abroad - industry scale, content classification, mainstream enterprises, To "learn and think school", "ape question bank", "one by one head" and other content with the representative of the domestic mainstream enterprises as a case, Through the commercial canvas and other analysis tools for case comparison, analysis of the advantages and disadvantages of its business model,summary of the domestic K12 education industry content breakdown of the status quo, so K12 online education in the field of sub-strengths and weaknesses more clearly。

毕业论文关键词：K12；  商业模式 ； 内容细分

Keyword: kindergarten through 12 grade；business model ；Content breakdown

引言 5

1。研究目的方法及技术路线 5

1。1研究背景及意义 5

1。2研究的基本内容 5

1。3研究方法 6

1。4技术路线 6

2。文献综述 7

2。1关于国内在线教育发展现状的相关研究 7

2。2关于国内在线教育多角度的相关研究 7

2。3关于K12教育平台发展现状的相关研究 7

2。4现有研究中存在的问题 7

3。国内在线教育现状分析源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766 及内容分类 8

3。1 在线教育定义 8

3。2 国内在线教育市场规模 8

3。3 在线教育分类 9

3。3。1 早教领域