摘    要 随着信息化技术水平的提高，人们对日常生活的需求不断在提高。“智慧旅游”成为了旅游业转型的标准和方向，由此带动了智慧旅行社的发展。而智慧旅行社旨在为游客提供全程式的个性化定制服务，使游客能够更便捷、舒适地完成自助游，并且尽可能的减少开支，打破时间、地点的限制，将游客、销售终端紧密联系在一起，彻底摆脱了办公场所的束缚，同时也有效解决了纸质打印行程作为产品介绍载体过于单一和空泛的难题。在营销方面，应运用多种推广方式，促使平台能被广大用户所熟知。通过旅行社建设，做好三个创新：全程式服务、智能导游系统、金牌管家服务。从而使旅游更加智能化，提升旅游的服务品质，增加用户体验。85103

With the development of information technology, the demand for daily life is increasing。 Smart tourism has become the standard and direction of tourism transformation, which led to the development of the Intelligence Travel Agency。  Intelligence Travel Agency aims to provide complete personalized service for tourists, so that visitors can more convenient and comfortable to complete the tour, and as much as possible to reduce costs, to break the limitation of time and place, the tourists, terminal sales closely together, completely get rid of the shackles of office space, but also an effective solution to the print travel products as carrier is too single and vague problems。 In marketing, we should use a variety of ways to promote the platform can be well known by the majority of users。 Through the construction of travel agencies, do a good job of three innovations: full program services, intelligent tour guide system, gold Butler service。 Make sure tourism is more intelligent, enhance the quality of tourism services, increase user experience。

毕业论文关键词：智慧旅游；智慧旅行社；线上与线下；旅行社业务；旅行社营销；创新；

Keyword: Smart tourism；Intelligence travel agency; Online and offline; Travel products; Travel agency marketing；Innovate

目    录

1。项目概述 4

1。1项目背景 4

1。2项目简介 8

2。功能目标及内容 9

2。1三个创新 9

2。1。1全程式服务 10

2。1。2智能导游系统 10

2。1。3金牌管家服务 11

2。2整体建设框架 11

2。3竞争对手分析 13

2。4项目可行性源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766 分析 20

2。5需要注意的事项 21

3。智慧旅行社总体设计 22

3。1整体建设框架 22

3。2业务应用关系 22

4。营销方式 22

4。1 微博营销 22

4。3 SEO 24

5。旅行社发展规划 24

5。1 初期 24

5。2 中期 25

5。3 后期 25

6。智慧旅游社效益分析 25

6。1 生态效益 25