摘要：会展旅游是现代的一种重要的新型旅游形式，可以给旅游城市带来很可观的经济效益及社会效益。一个城市要想发展会展旅游，必须有适当的运行能力和水平,所以能否成功实现会展旅游在很大程度上反映着这个城市是否具备文化影响力、综合竞争力和对资金、人才等生产要素等等。所以，当代政府已经越来越重视推动城市会展旅游体系建设了，努力建立一座座会展旅游城市，比如说上海。在这种趋势下，各种规模的展馆，各种形式的会展活动,各个地区的大小会议层出不穷，会展旅游迎来了发展的春天。虽然目前为止可以说会展旅游发展的还可以了，但是不得不否认，要想更进一步发展，还需要与其他旅游形式更充分的融合,形成完整、科学、系统的理性思考和工作路径。而康乐服务是所有旅游中不可或缺的一部分，通过对会展旅游和康乐服务的融合，能够使会展旅游进一步发展，从而达到使中国旅游经济更上一层楼的目的。本文主要通过上海世博会成功举办为例，浅析会展旅游与康乐服务的深入融合的意义以及融合途径。92157

毕业论文关键词：会展旅游，康乐服务，融合，发展，路径机制

Abstract: Mice tourism is a kind of important modern new forms of tourism, can bring considerable economic benefits and social benefits to the tourist city。 A city to develop exhibition tourism, must have the operation ability and the appropriate level, so can successfully make the exhibition tourism largely reflects the city with cultural influence。 And the comprehensive competitiveness of capital, talent and other production factors and so on。 Therefore, the contemporary government has paid more and more attention to promote the city tourism system construction, efforts to build a tourism city, such as Shanghai。 In this trend, the size of the various pavilions, all kinds of exhibition activities, the size of various parts of the meeting exhibition emerge in an endless stream。 Tourism development ushered in the spring。 So far, it can be said that the development of MICE tourism can also, but have to admit, in order to further development The exhibition, also need integration with other forms of tourism more fully formed a complete, scientific, rational thinking and working path system。 While Kangle service is an integral part of all tourism, through the integration of exhibition tourism and Kangle service, can make tourism further development, so as to make the tourism economy more China on the floor of the purpose。 This paper mainly through Shanghai successfully held in World Expo as an example, in-depth integration of exhibition tourism and Kangle service as well as the significance of fusion approaches。

Keywords: Mice, Recreation Service, Fuse, Development, Path mechanism

目录

1 绪论 3

1。1 研究背景 3

1。2 研究意义 4

1。3 研究综述 5

2 会展旅游和康乐服务的发展状况 7

2。1 国外会展旅游和康乐服务发展状况 8

2。2 国内会展旅游和康乐服务的发展状况 8

3 会展旅游和康乐服务融合的实证研究（以上海世博会为例） 9

3。1 上海会展旅游和康乐服务融合的效果 10

3。2 上海会展旅游和康乐服务融合发展现状及存在问题 11

3。3 上海会展旅游和康乐服务融合发展的对策 11

4 结语