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摘要：近几年，随着全民健身热的盛行，上海的瑜伽馆市场发展迅猛，不仅吸引了来自中国各个城市的瑜伽爱好者，还吸引了许多国际上的知名瑜伽行业从业者的向往，这种发展势头让上海的瑜伽馆市场变得不容小觑，但是非常遗憾的是，由于瑜伽馆市场并不是一个大的行业和市场，所以专业的研究人员非常匮乏，能找到的相关数据不仅非常少非常难找并且非常陈旧，关于完整的上海瑜伽馆市场近期研究更是没有，所以在这种情况下，非常有必要去研究这个发展速度快发展势头好的上海瑜伽馆市场。所以我选择了这个内容。上海最早的瑜伽馆在2001年左右开始出现，行业的起步在2001年，距今14年时间的一个行业。在作为中国经济中心的上海，已经发展到在几乎昂贵的写字楼旁边都有的程度，也已经有相当可观的一群消费者，从业者中的优秀人群也有可观地高收入，在健身热潮的观点提出并且深入人心，慢慢改变人们的意识以后，瑜伽馆更加成为了不分年龄不分性别的热门选择，其中上海的几家瑜伽馆受到全中国各地瑜伽爱好者的向往。34902
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而相比上海的瑜伽馆，中国其他大部分城市的瑜伽馆在平均费用和知名程度上远远不及。论文中，我从上海瑜伽馆的发展历程、特点、概况分析及健身热的影响去分析，了解到了上海方方面面的特殊性对这个行业在这个城市中的影响，也最终能大胆预测到瑜伽馆市场在这个城市的发展将会非常可观。
毕业论文关键词：瑜伽馆；上海；全民健身热；市场发展；
The research on the market of yoga studio in Shanghai under the Nationwide Fad of keeping fitness
Abstract: In these years, with the development of the nationwide fad of keeping fitness, the development of the market of yoga studio in Shanghai is very well.It is not only just attract the yogis all around China and also attract many international famous yogis and yoga teachers all around the world. The good trend of the development of the market of yoga studio in Shanghai makes it so conspicuous. But it is what a pity that because the market and the industry is not important enough so it’s lack of the professional researchers. It’s hard to find the related resources and we can find some online but it’s too rare and dated. And there is no research about the whole of the recent years of the market of yoga studio in Shanghai. In the situation of this, it’s very necessary to make a professional research about the market of yoga studio in Shanghai. That’s why I choice this program. The earliest time when yoga studio appeared in Shanghai was around 2001;and the industry set off in 2001.An industry which has been growing for 14 years has developed to the extent that there are yoga studios near every expensive office building. Meanwhile, the industry has attracted substantial amount of consumers. The outstanding practitions in the business earn handsome payment. After the fad of keeping fitness rose and being widely accepted by the public, yoga studios have become a popular choice for people of all ages. There are several studios in Shanghai that attract yogis from places all over the country.
Comparing with the studios in Shanghai, the studios in other places are far behind in perspectives of reputation and charge. In my article, I’ll searching on the development the feature, the analysis of the situation of nowadays and the effects of the Nationwide fad of keeping fitness. Then we’ll know the influence of the market of yoga studio in Shanghai is about all kinds of special features of this city. And we can finally forecast the development of this part of market will be very great and fast in this city.
Key words: Yoga studio; Shanghai; the Nationwide Fad of keeping fitness;
the development of Market