摘要：自2011年以来,腾讯推出的微信已经成为用户数量最大的社交应用,其中微信公众号也成为用户与用户交流、用户和企业沟通的重要平台,同时也成为一个重要的信息访问平台。在未来,微信公众号的焦点,仍在与用户的交流,为客户提供服务。运营将成为微信公众号一个重要的功能。本文通过对微信公众的操作模式,研究和分析微信公众号开发和操作策略。本文分为五大部分。第一部分是介绍国内外现状及研究课题的意义,第二部分是介绍微信公众平台的操作模式,第三部分是阐述微信公众平台操作策略;第四部分是指出,微信公众平台发展现状和存在的问题,主要分析问题,第五部分是结论和给出的建议。62183

毕业论文关键词： 微信公众平台  运营模式  运营策略

Some thinking about the WeChat public operations

Abstract: Since 2011, tencent launched WeChat number of users has become the largest social applications, among which became WeChat public users interact with the user, the user and the enterprise the important platform of communication, at the same time also become an important access to information platform. In the future, WeChat public focus, is still in communication with customers, provide service for the customer. Operation will be WeChat public, an important function. This article through to WeChat public mode of operation, research and analysis WeChat public development and operational strategy. This article is pided into five most. The first part is to introduce the domestic and foreign current situation and significance of research topic, the second part is to introduce WeChat operation mode of the public platform, the third part expounds WeChat public platform operation strategy; The fourth part is pointed out that WeChat public platform development present situation and existing problems, and analysis the main problems, the fifth part is the conclusions and Suggestions are given.

Keywords: WeChat public platform  Operation mode  Operation strate

摘要 2

绪论 2

一、微信公众平台的介绍和分类 3

（一）微信公众平台介绍 3

（二）微信公众平台的分类 3

二、 微信公众平台的运营模式和特点 5

（一）微信公众平台的运营形式 5

（二）微信公众平台的特点 5

三、 微信公众平台的运营策略 7

（一）定位策略 7

（二）内容策略 7

（三）粉丝策略 8

（四）品牌策略 8

四、 微信公众平台发展趋势和存在的问题 10

（一）微信公众平台的现状 10

（二）微信公众平台的发展趋势 11

（三）微信公众平台运营存在的问题 11

1.平台内部建设不够完善 11

2.微信公众号之间抄袭严重 12

3.垃圾信息大量传播 12

4.用户信息安全受到威胁 12

5.信息推送阅读率较低 12

五、 结论和建议 14

致谢