摘  要：论文通过归纳总结新兴电商渠道与传统经销商渠道各自的优势劣势，以及结合相关的商业案例，研究两种渠道的竞争以及未来消费环境的发展趋势。通过采用理论联系实际的研究方法，有以下主要的几种研究方法，分别是定量分析法、定性分析法、比较分析法、实证调研和案例分析。除了学术上的研究方法，还通过研究传统经销商与新兴电商的矛盾，两种渠道分别在当下环境的运营中各自所遇到的问题，未来的市场趋势以及某些传统经销商的企业转型。再结合以线上线下双渠道为主的企业具体的运行实例比较，来分析当今环境下，新兴电商与传统经销商渠道的竞合，并进一步做出对未来消费环境趋势的判断，最后得出未来消费渠道必须是转型为线上线下结合为主力的消费趋势，并引出马云在2016年云栖大会提出的“新零售”概念。70054

毕业论文关键词：新兴电子商务；传统经销商；新零售；企业转型

Competition and comparison of electricity distributors channel and the Dealers trade channels

Abstract: The paper summarizes emerging electricity with traditional dealers by channel advantages and disadvantages of each, and combining with related business case, the two kinds of channel competition and future development trend of the consumption environment. By adopting the research method of theory with practice of the specific research method has a few kinds, respectively is qualitative analysis and quantitative analysis, case analysis, comparative analysis and empirical investigation. Secondly, by studying the contradiction between the traditional dealers and emerging electricity, two channels, respectively, in the present environment of operation in their respective problems, the future market trend and some traditional dealers enterprise transformation. Coupled with predominantly online dual channel enterprise specific running instance comparison, to analyze the current environment, the emerging electricity distributors channel and the traditional competition, and further make the judgment of the future trend of the consumption environment, finally it is concluded that the future consumption channel must be the transformation into online as the main consumption trend, and lead to ma in 2016, the cloud conference proposed "new retail concept."

Key words: advanced e-business , traditional dealers, new retail, transformation  of  enterprise

目录

引言： 1

一、绪论 2

（一）研究的目的和意义 2

1．课题的研究目的 2

2．课题的研究意义 2

（二）研究的现状和发展趋势 2

1．课题的研究现状 2

2．课题的研究发展趋势 3

（三）研究的内容和目标 3

1．课题的主要研究内容 3

2．课题的研究目标 4

二、新兴电商的发展模式分析 5

（一）新兴电商的运营模式 5

（二）运营模式的优劣势分析 6

1．新兴电商的优势 6

2．新兴电商的劣势 9

三、传统经销商的发展模式分析 11

（一）传统经销商的运营模式特点