摘要：随着经济的向前发展，影视旅游这一新兴的出游方式被人们所接受，近来更是迎来了影视旅游的热潮。苏州凭借古色古香的园林、秀美的江南小镇、现代化的园区，成为深受剧组青睐的影视作品拍摄地，随之影视旅游也迅速发展起来。影视旅游一方面给苏州带来了大量的游客，促进了经济的繁荣、文化的交流，丰富了人们对苏州的认知。另一方面，也造成了人员拥挤、环境破坏，给居民生活造成了不便。本研究针对影视作品给苏州旅游发展带来的消极影响，提出了一些相关的意见和建议，如我们要不断提高环保意识，保护环境；合理控制游客数量，提高服务质量；加强对影视作品拍摄地的宣传，增强影视作品的文化内涵；高度利用影视作品拍摄地资源等等。70462

毕业论文关键词:影视旅游，影视作品，影视作品拍摄地，苏州

Abstract: With the development of economy, film and television tourism has been accepted as a new way of travel, and become a boom .Suzhou with antique garden, beautiful classic town, modern park, has been favored by the cast .the film and television tourism has developed rapidly. Film and television brought large numbers of tourists to Suzhou, promoted the economic and cultural exchanges, enrich the people's cognition with Suzhou. It caused the crowded, environmental problem, brought inconvenience to residents. For the negative influence of film and television tourism, On the one hand, we should constantly improve the environmental consciousness, protect the environment and control the number of visitors.On the other hand ,we also need improve service quality,Strengthen the propaganda, enhance the cultural connotation of film and television works and get the high use of film and television work resources .

Key words: film and television tourism, film and television works, film and television works location, Suzhou

目录

1  引言 1

2  国内外研究现状 1

3  以苏州为拍摄地的影视作品 1

3.1  现代浪漫都市爱情剧 2

3.2  古典历史剧 2

3.3  文艺片 3

3.4  MV、微电影等 3

4  影视作品对苏州旅游发展带来的积极影响 3

4.1  吸引大量游客，促进苏州旅游业发展 3

4.2  增强人们对苏州旅游资源的认知 4

4.3  促进苏州传统文化的对外交流 4

5  影视作品对苏州旅游发展的消极影响 5

5.1  拍摄地人挤人，造成游客游览质量下降 5

5.2  拍摄时造成环境或文物的破坏 5

5.3  旅游地形象定型危机 5

5.4  影视作品拍摄给苏州居民带来的不便 6

6  通过影视作品增加苏州旅游吸引力的建议 6

6.1  增强环保意识，保护环境和文物 6

6.2  控制游客数量，提高服务质量 6

6.3  充分调动各种营销工具,使影视作品宣传的效果发挥到最大化 7

6.4  增强影视作品的文化内涵,实现可持续发展