摘要：众所周知，21世纪是一个知识经济的时代，在我国加入WTO这个重要外部因素和国内市场供求关系发生巨大变化的内因下，企业的经营方式正在不知不觉中发生着转变与分化，这种转变与分化是深刻的和广泛的，竞争致胜的时期悄然而至，这关乎着企业的生存与发展。如何与国外一流企业并驾齐驱，这是企业在其发展过程中的必须面临的课题，因此就必须要提高竞争意识，增强企业竞争能力，并适应到现实中，有实际效果地将市场竞争的环境进行适当的和条件进行适当的完善。所以，加快速度，帮助企业增加对于竞争的认识，培养企业竞争感悟，促进企业意识到只有在竞争中才能谋求到发展提高的方法，当然完善其内部之间的竞争机制并且强化公司之间的竞争的关系，对企业在竞争力水平的评价的探索已经成为当下研究热点领域，各管理部门和管理专家越来越关注这一课题的研究。本文着重研究企业竞争力，从企业竞争力的影响因素，来对银联商务企业竞争力的发展进行分析。从银联商务所面临的发展现状出发，探讨了其企业竞争力的发展，同时对提升其企业竞争力给出了理论依据、行为参考。76899

毕业论文关键词：企业竞争力 竞争战略 影响因素 

 Unionpay business enterprise competitiveness evaluation

Abstract: As is known to all, the 21st century is an era of knowledge economy, the important external factors in China's entry into the WTO and the domestic market supply and demand under the internal cause of the great changes, the enterprise the management way is imperceptible in changing shift and differentiation, the transition and differentiation are profound and broad, competition winning times quietly but go to, it's about the survival and development of the enterprise。 How to keep pace with foreign first-class enterprise, it is the enterprise in the process of its development, the subject must be facing so it is necessary to improve the competition consciousness, strengthen enterprise competition ability, and adapt to the reality, have practical effect of competition of the market environment for the improvement of the proper and appropriate conditions。 So, speed up, help enterprise to increase the understanding of the competition, cultivate enterprise competition comprehension, promote enterprise realize can only seek to develop in the competition to improve the method, of course, perfect competition between its internal mechanism and strengthen the relationship between the competition between the company and in the evaluation of the level of competitiveness of the enterprise exploration has become the research focus areas, the management department and the management is more and more attention to the research of this subject。 This paper focuses on enterprise competitiveness, from the influence factors of corporate competitiveness, to analyze the unionpay business the development of the enterprise competitiveness。 From unionpay business facing the development present situation, discussed the development of the enterprise competitiveness, at the same time to improve the enterprise competitiveness theory, behavior, the reference is presented。

Key Words：Enterprise competitiveness  competitive strategy   influencing factors

目　录

一、引言 1

（一）研究背景 1

（二）研究意义 2

二、企业竞争力概述 3

（一）企业竞争力的含义 3

（二）企业竞争力国内外研究现状 3

（三）企业竞争力的影响因素及其对企业的重要性