摘要经济新常态背景下，小微企业作为经济体系中的重要组成部分，受到越来越多的重视，同时也面临着新的发展机遇和挑战。小微企业应该以营销为突破口，实现企业转型升级，从而提升竞争力，促使其为国民经济发展做出更大的贡献。77291

本文通过文献研究法、实地调查研究法、对比研究法、案例研究法等，首先阐述了经济新常态以及小微企业的概念，其次介绍了青松商务信息咨询工作室的概况，进而从五个方面分析其营销转型过程中存在的问题，最后结合相关所学理论知识，提出相应的对策与建议。

毕业论文关键词：新常态；小微企业；营销；转型升级

Study of Small and Micro Enterprises’ Marketing Transformation Under “New Economy”- Qingsong Business Information and Consulting Studio

Abstract Under the new economic background, small and micro enterprises, which as an important part in the economic system, receive more and more attention, while also facing new opportunities and challenges。 Small and micro enterprises should be based on marketing as a breakthrough, achieve the transformation and upgrading of enterprises, so as to enhance competitiveness, to promote the national economic development and make greater contribution。

    This paper, by using literature research, field survey, comparative studying and case studying,firstly, expounds the concepts of the new economic normality and small and micro enterprises; secondly, introduces the overview of Qingsong Business Information and Consulting Studio; and then, analyzes the marketing problems in the studio in five aspects; finally, combined with relevant theoretical knowledge, puts forward the corresponding countermeasures and suggestions。

Key Words: new economy; small and micro enterprises; marketing; upgrade

目录

0引言 1

1经济新常态与小微企业概述 1

1。1经济新常态的内涵及特征 2

1。2小微企业定义 2

1。3经济新常态对小微企业的影响 3

2青松商务信息咨询工作室简介 4

2。1青松商务信息咨询工作室简介 4

2。2青松商务信息咨询工作室运作模式 4

3青松商务信息咨询工作室营销转型中存在的问题 6

3。1服务意识不够强化 6

3。2营销理念不够先进 6

3。3营销人才不够充足 7

3。4营销决策不够科学 7

3。5营销力度不够深入 8

4青松商务信息咨询工作室营销转型的对策与建议 8

4。1提高服务意识，打造良好口碑 9

4。2科学武装头脑，全面认知营销 9

4。3打造营销人才，发挥“小蜜蜂”作用 10

4。4依靠群策群力，尽量避免“一言堂” 11

4。5扩大营销规模，加深营销影响 12

结 论 13

致 谢 14

参考文献 15

新常态下小微企业营销转型研究——以青松商务信息咨询工作室为例