摘要随着旅游业的兴起和快速发展,旅游房地产渐渐变成新的投资热点，旅游房地产对促进旅游资源和房地产市场的融合和发展有积极的作用。在本文中，对旅游房地产研究背景及基本观点进行了研究和探讨，重新界定旅游地产的基本概念。本文以连云港市旅游房地产的开发作为研究对象,对连云港市旅游房地产的开发现状进行了比较具体详细的梳理,指出了连云港市旅游房地产开发的意义,同时指出了连云港市旅游房地产的开发现状，运用swot分析法分析了连云港市开发旅游房地产的优势、劣势、机遇和挑战。阐述了连云港市旅游房地产开发中遇到的问题，并针对存在的问题提出解决的措施。77355

该论文有表1个，参考论文9篇。

毕业论文关键词：连云港市  旅游房地产  开发策略

Abstact  With the rise of tourism and the rapid development of tourism real estate gradually become a new investment hot spot, tourism real estate and tourism resources to promote the integration of the real estate market has a positive role, but also the development of the two industries has played a positive role in promoting 。 Firstly, the research background and basic concepts of tourism real estate were studied and discussed, redefining the basic concepts of tourism real estate。 Paper Lianyungang tourism real estate development as the research object, the status of the development of Lianyungang City tourism real estate were more specific details in order, pointed out the significance of Lianyungang tourism real estate development, while noting that the current situation of the development of Lianyungang tourism real estate, It analyzes the advantages Lianyungang tourism real estate development, weaknesses, opportunities and challenges of using swot analysis。 It describes the problem Lianyungang Tourism encountered in the development of real estate, and to propose measures to solve the existing problems。

Keywords: Lianyungang   tourismreal estate  development strategy

目录

摘要。I

Abstact。II

1引言1

2旅游房地产浅析2

2。1旅游房地产的含义2

2。2旅游房地产的起源2

2。3旅游房地产的分类2

3连云港市发展旅游房地产的意义3

3。1盘活空置房地产，实现资源有效利用3

3。2推动旅游业发展，走可持续发展道路3

3。3增加地区财政收入和就业机会3

4连云港市旅游房地产的开发现状4

4。1旅游房地产相关产业的发展4

  4。1。1连云港市旅游业发展概况4

  4。1。2旅游业各产业要素基本情况4

4。2房地产业发展概况4

4。3连云港市旅游房地产发展现状分析5

5连云港市发展旅游房地产的 SWOT 分析6

5。1具有的优势（Strengths）。6

  5。1。1旅游资源及区位优势6

  5。1。2房地产价格优势6

  5。1。3资源丰富，市场前景广阔6

5。2存在的劣势（Weaknesses)。6

  5。2。1认识不足，缺少经验和专业的人才6

  5。2。2相关法规制度体系不健全7

  5。2。3消费者观念保守，未发生转变7

  5。2。4旅游淡季和旺季的影响7

  5。2。5配套设施不完善，管理水平不高7

5。3机遇（Opportunities）。7

  5。3。1良好的发展前景8

  5。3。2一带一路契机8

5。4面临的威胁（Threats）。8

  5。4。1生态环境保护压力大8

  5。4。2周边城市竞争激烈，可替代性强8

6连云港市市旅游房地产开发的策略10

6。1注重旅游房地产人才的培养。10