摘要：江南古镇是具有浓厚的南方文化特性的集聚部落，以水为乡，依水而居，构成了一幅十分美妙惬意而又质朴的画面。是颇具吸引力的旅游目的地。旅游带来的经济效益和社会效益非常巨大，但是持续的古镇开发也带来一系列的古镇生态、社会和文化问题。江南六大古镇的通病就是古镇旅游产品和体验项目大同小异，缺乏特色。而游客的不断增长也会对乌镇景区造成环境污染以及破坏古迹现象。过度的商业化也使古镇一点点失去古色古香的味道。显然，目前对古镇的保护势在必行。本论文以乌镇为例，提出多项保护措施。坚持在保护的前提下进行开发，引进开发管理人才，协调好开发商与原住民的关系，加强环境保护与消防意识，适时控制游客流量等等措施，希望乌镇旅游在商业化旅游开发的过程中，能够很好地保留历史文化遗产，寻求一条更好的旅游发展新思路。77948

毕业论文关键词： 乌镇；古镇旅游业；发展现状；开发保护

An Analysis on Development and Protection on Ancient Town of South of the Yangtze River——Take Wuzhen as An Example

Abstract:Ancient town of south of Yangtze River is a very rare gathering tribe with southern culture characteristics, water to the village,to living, constitutes a beautiful and comfortable rustic picture。Tourism economic and social benefits is very great, but the town continued development has also brought a series of town ecological, social and cultural issues。The common problem was that tourism products and experience similar project that lack of features。 But the tourist growth also can cause environmental pollution and the destruction of historic sites of Wuzhen scenic area。 The phenomenon of excessive commercialization also make the town a little bit lost antique flavor。 Obviously, the protection of the ancient town is imperative。 In this paper, a case study of Wuzhen, put forward a number of protective measures。 Adhere to the development in the protection of the premise, the introduction of the development and management of talent, good coordination of the relationship between developers and indigenous people, strengthen environmental protection and fire prevention consciousness, timely control of tourist flow and so on, and I hope that Wuzhen tourism in the business process of tourism development,would be very good at preserving the historical and cultural heritage,seek a better new method to develop tourism。

Keywords: Wuzhen; Tourism of ancient town ; Current situation of development；Development and protection   

目录

一．引言 1

（一）研究背景 1

（二） 研究意义和目的 2

二．乌镇旅游的概况 3

（一）江南六大古镇旅游概况 3

（二）乌镇的旅游概况 5

三．乌镇旅游业发展面临的问题 7

（一）旅游产品单一 7

（二）文化与生活受到影响 8

（三）历史文化遗产面临威胁 8

（四）旅游污染与安全问题突出 9

（五）景区容量易饱和 9

四。乌镇旅游开发与保护 10

（一）乌镇旅游发展的战略对策 10

1。有效保护和合理开发相结合战略 10

2。以人为本战略