淘宝网的支付方式及其优势特征+文献综述
毕业论文关键词：淘宝网；支付方式；模式特征
Taobao's Payment Method And Its Advantages
Abstract: With the continuous development of technology, e-commerce sites get more widely used, taobao as an excellent representative of e-commerce sites in the industry has achieved great success.In recent years,Taobao's sales continue to climb, with its innovative ideas, technical support , improve the marketing model and powerful payment transactions are inseparable.With the continuous progress of the Internet age, the era of information technology has become an irreversible development pace of electronic payments is bound to replace the traditional method of payment in a way, Taobao has provided people in all aspects of convenient, fast, secure way to pay, I believe it will certainly affect the development of the whole pattern of e-commerce platform and offline lives of people shopping.This paper Taobao, for example, the payment on Taobao brief analysis, and through the application of a wide range of degree and its Taobao payment application status of research, e-commerce sites to identify payment problems and propose suggested to have some practical guiding significance for the development of e-commerce websites.
Key Words:; Taobao；Payment；Advantages
目 录
引 言 1
一、绪论 2
（一）研究背景和意义 2
（二）研究现状和发展趋势 2
二、淘宝网发展概况 4
三、淘宝网的支付方式 7
（一）淘宝网自有支付平台 7
（二）淘宝网与银行间的合作 7
（三）淘宝网的线下支付 8
四、淘宝网与竞争对手的对比分析 9
（一）电商网站发展概况 9
（二）淘宝网的竞争对手 9
1、京东商城支付方式 9
2、腾讯-微信支付方式 9
3、潜在竞争者——百度钱包、微博支付 10
五、淘宝网支付方式的优势特征 11
（一）支付宝——购物支付好帮手 11
1、 支付宝的发展历史 11
2、 支付宝的服务范畴 11
3、 支付宝的便民特性 11
4、 支付宝的安全认证 12
（二）余额宝——新型理财好帮手 12
1、余额宝的服务体系 12
2、余额宝的竞争优势 12
优尔、 淘宝网支付方式存在的问题 14
(一)余额宝的潜在问题 14
（二）移动支付的安全问题 15
（三）移动支付的法律环境 15
（四）移动支付与银行间的竞争 15