我国时尚产业发展现状分析+文献综述
毕业论文关键词：时尚产业； 品牌； 地区时尚消费聚集区； 时尚之都
Analysis of the current development of the fashion industry in China
Abstract: The fashion industry in essence is to meet the psychological needs of people, aesthetic demand and surplus economy in products and services,including fashion、jewelry、cosmetics、beauty salons、gifts crafts and related industries such as exhibition consulting、media、publishing and other industries.At the present stage of Chinese fashion industry has showed a trend of rapid growth,such as the cosmetics industry、electronic industry、garment industry、jewelry industry and animation industry which has made rapid development,but still young.and in the meantime opportunities and challenges coexist.The opportunities for Chinese modernization、awesome government、profound cultural and historical foundation、specific conditions of existence and so on and challenges for quality and service assurance、stable investment market、talent cooperation、perfect system of major issues,which both tend to develop geography、history、economy、industry and policy of fashion industry.The main strategic path of fashion industry is to create a regional fashion consumption areas、seek development with Chinese conditions of fashion indusry、cultivate local desigh strength and brand and support by government,which should be the implementation of the proposed.
Key words：fashion industry;brand;fashion consumption area;the fashion capital
目录
一、引言 1-3
（一） 研究背景及意义1-2
1、研究背景 1
2、研究意义 1-2
（二） 研究内容与方法2-3
1、研究内容 2
2、研究方法 2 3
3、研究框架 3
（三） 课题研究现状 3-5
1、国外对时尚产业的研究3-4
2、国内对时尚产业的研究4-5
3、现有研究中存在的问题5
二、时尚产业的概念 5-6
（一） 时尚内涵 5
（二） 时尚产业的概念 6
三、我国时尚产业发展现状和前瞻 6
（一） 我国时尚产业发展现状 6-8
1、总体呈快速增长趋势 6-7
2、国际品牌占主导市场 7
3、“快速时尚”占主导发展趋势7-8
（二） 我国时尚产业发展所面临的机遇和挑战8-10
1、我国时尚产业发展所面临的机遇 8-9
2、我国时尚产业发展所面临的挑战 9 10
四、我国时尚产业和世界时尚产业发展之对比 10
（一） 国内外时尚产业发展现状之对比 10-12
1、国际时尚产业处于领先阶段 10-11
2、中国时尚产业处于初级阶段11-12
（二）国内外时尚产业发展趋势之对比 12-13
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