摘 要本次研究大致分为以下几个部分，第一部分文献回顾国内外现有关于新媒体经济的研究报告；第二部分根据文献内容简述新媒体经济的定义和特征，在初步分析的基础上引入第三部分新媒体经济现有商业模式的阐述；第三第四部分是本文两块重点研究内容：第三部分研究新媒体经济的勃兴，分析新媒体经济的勃兴。包括政治因素、经济缘由、科技背景等角度，重点分析新媒体的崛起与互联网之间的关系，对经济又产生了怎样的影响，从而推导新媒体经济的诞生；第四部分将采用中国统计局文化产业年鉴、大数据平台智投云、笔者调查问卷等几种数据来源，找出文化产业的数据来作出新媒体经济成长性分析，具体来说成长性分析将包括：产业规模发展、新媒体产业就业情况，文化产业盈利状况引申新媒体经济盈利。最后根据数据找出新媒体经济发展的积极因素和阻碍因素，根据新媒体经济发展现状提出建议。89735

毕业论文关键词：新媒体经济 ； 成长性 ；互联网+  ；文化产业

Abstract This study is pided into the following several parts, the first part of the literature review at home and abroad about New Media Economic Research Report; the second part according to the definition and characteristics of the new media literature content of economy, the introduction of the third part of the new media economy existing business model on the basis of preliminary analysis of third; the fourth part of the paper is two the key research contents: third part of new media economic prosperity, the prosperity of economic analysis of new media。 Including the political factors, economic reason, science and technology background perspective, focuses on the analysis of relationship between the rise of new media and the Internet, and the impact on the economy, which is the birth of new media economy; the fourth part will use big data platform China Bureau of cultural industry yearbook, Zhi cloud, the questionnaire etc。 the source of the data, find out the cultural industry data to make analysis of the economic growth of the new media, specifically the growth analysis will include: the employment situation of the development of industrial scale, the new media industry, the profitability of the cultural industry leading media economic profit "。 Finally, according to the data to find out the positive factors and obstacles of the development of new media economy, according to the current situation of the development of new media economy。

Key words: economic growth; new media; Internet plus cultural industry;

目    录

一、引言 5

二、文献回顾 5

（一）国内相关研究 5

（二）国外相关研究 6

三、新媒体经济的定义 7

四、我国新媒体经济勃兴源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766 的动因 7

（一）新媒体经济的萌芽 7

（二）新媒体经济发展的政策优势 8

（三）新媒体经济成长的科技优势 8

（四）新媒体经济成长的市场优势 9

五、我国新媒体经济的成长性分析 13

（一）新媒体经济（文化产业）成长现状 13

（二）新媒体经济的成长指标分析 15

（三）新媒体经济成长的制约因素